American Academy of Family Physicians

Content Manager

• Build subject matter expertise to develop and tailor messaging for the Division of Practice Advancement and other assigned business areas
• Lead content plan development and promotional strategies that drive engagement
• Continuously improve AAFP content through audits, measurement, optimization and process improvements
• Collaborate with editors, writers, designers and marketers to produce and distribute content across the website, social media, email marketing and podcast channels
• Routinely audit content and identify areas for improvement
• Build editorial schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices
• Develop high-quality resources, education and connection to deliver member value
• Help drive organizational revenue through member value and retention
• Perform other duties as assigned

Content Strategist