Copywriter, Creative Services

American Academy of Family Physicians

. Write and present creative messaging strategies and concepts for multichannel, modern marketing campaigns .

Posted 11/3/2026full-timeLeawood • Kansas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting persuasive, audience-centered messaging across various platforms, with a strong emphasis on copywriting best practices and brand compliance. Proficient in leveraging technology and AI tools to enhance creative development and maintain high-quality content.

Highest-signal resume keywords

Copywriting Best PracticesAudience-Centered MessagingStrong Messaging and Storytelling SkillsExperience in Healthcare or Professional AssociationsProficiency in Microsoft Office and Jira

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingSEOAEOEmail MarketingSocial Media MarketingEvent MarketingVideo ProductionAudio ProductionProofreadingGrammar and Clarity

Soft Skills

Strong Listening SkillsCuriosityResearch OrientationCollaborationAdaptability

Tools & Technologies

Microsoft OfficeJiraAI ToolsTask Management Systems

Industry Keywords

B2C MarketingAdvertising AgencyMultichannel MarketingBrand VoiceCreative Messaging Strategies

About the role

Key responsibilities & impact

Write and present creative messaging strategies and concepts for multichannel, modern marketing campaigns
Create strategic, brand-compliant copy for digital and print assets supporting membership, education, events, conferences, products, and services
Build and strengthen the AAFP brand voice using current guidelines, brand pillars, and proof points
Develop persuasive, audience-centered messaging supporting Marketing and Member Communication priorities and business goals
Partner with design and creative colleagues to translate marketing strategies into engaging executions
Write, edit, and proofread integrated campaigns, emails, websites, social media, paid media, video, audio, event marketing, and collateral
Maintain collaborative working relationships with internal colleagues, members, and stakeholders in a high-volume creative team
Support video and photo shoots and work with partners to ensure assets exceed project goals and follow brand standards
Leverage emerging technologies, AI tools, and evolving marketing practices to improve creative development and content quality
Stay current with relevant technologies, trends, and creative practices
Perform other duties as assigned

Requirements

What you’ll need

4+ years of experience with strong messaging, storytelling, and writing skills, emphasizing grammar and clarity for modern marketing across platforms and channels
4+ years of experience demonstrating strong listening skills, curiosity, research orientation, and proofreading skills
4+ years of experience applying copywriting best practices for modern digital channels, including websites, SEO, AEO, email, social, paid media, video, audio, promotions, event marketing, and collateral
1+ year of experience utilizing technology and AI tools to deliver high-volume work efficiently in a fast-paced environment
Bachelor’s degree in English, journalism, or a related field, with 4+ years of relevant copywriting experience
Ability to adapt creative messaging for multigenerational target audiences and specific channels
Strong knowledge of Microsoft Office tools and task management systems such as Jira
Experience in healthcare or professional associations
B2C experience at an advertising agency

Benefits

Comp & perks

Hybrid work arrangement
Monday–Friday schedule
Possible travel of 5–10 days per year
Inclusive work environment
Equal opportunity employment