Paid Media Manager

American Cancer Society

. Serve as the day-to-day relationship holder with the media AOR and ACS .

Posted 9/29/2026full-timeUnited StatesMid-LevelSenior💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media planning and execution, leveraging first-party data strategies and audience modeling to optimize paid media performance. Proficient in digital marketing analytics and tools to drive acquisition, retention, and reactivation across various channels.

Highest-signal resume keywords

Media Planning ExperienceFacebook Ads ManagerGoogle AdsSEOGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningAudience ModelingSEOSEMPPCDigital Media StrategyData AnalysisCRM SegmentationAttribution SolutionsWeb Analytics

Soft Skills

Relationship ManagementCollaborationAccountabilityCommitment to DEI

Tools & Technologies

Google AnalyticsTableauPowerBISalesforce Marketing CloudAd StudioFacebook Ads ManagerGoogle AdsTikTok AdsLinkedIn Campaign ManagerLiveRamp

Industry Keywords

Digital MarketingMedia MixWeb PrivacyConversions APIKPI

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Serve as the day-to-day relationship holder with the media AOR and ACS
Execute in-house ad-hoc social and search media investments and strategies
Work with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables
Lead integration of first-party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments
Work alongside the digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying
Provide channel expertise and insight to guide media mix, validate reporting and optimize performance
Hold digital media agencies accountable to meet goals

Requirements

What you’ll need

Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required
5+ years of media planning experience
Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager
Fluent in media planning and execution
Excellent understanding of SEO, SEM, SMO, and PPC
Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus
Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments
LiveRamp or similar platform experience is a plus
Capability to navigate the web privacy landscape
Familiarity with measurement and attribution solutions like Conversions API (CAPI)
Personal commitment to DEI and understanding of issues related to DEI
Ability to travel by car and/or airplane when necessary

Benefits

Comp & perks

Generous paid time off policy
Medical benefits
Dental benefits
Retirement benefits
Wellness programs
Professional development programs to enhance staff skills