Associate Director, Marketing, Enrollment Analytics

American College of Education

. Serve as the primary analytics point of contact for Marketing, Enrollment, and Field teams .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics, including performance evaluation, ROI analysis, and data-driven decision-making. Proficient in using Power BI, SQL, Python, or R for data analysis and visualization, with a strong foundation in applied statistics and digital marketing metrics.

Highest-signal resume keywords

Marketing Analytics ExperiencePower BI ProficiencySQL, Python, Or R SkillsApplied Statistics KnowledgeDigital Marketing Metrics Understanding

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Performance AnalysisROI EvaluationAttribution AnalysisRegression AnalysisA/B TestingMarketing Mix ModelingData QueryingData ModelingExperimentationData Quality Standards

Soft Skills

Exceptional CommunicationOrganization SkillsTime ManagementAnalytical SkillsProblem-Solving Skills

Tools & Technologies

Power BIGoogle AdsMetaCRM SystemsBusiness Intelligence Platforms

Industry Keywords

Customer AcquisitionEnrollment FunnelMarketing MeasurementCampaign EffectivenessData Governance

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Serve as the primary analytics point of contact for Marketing, Enrollment, and Field teams
Answer business questions, conduct analysis, and provide decision-support insights
Support shared data models, governance, and Power BI standards
Lead ACE’s marketing measurement roadmap and set standards for metric definitions and testing
Analyze marketing performance across channels, campaigns, audiences, programs, geographies, and segments
Evaluate marketing investment and ROI across the customer acquisition and enrollment funnel
Advance measurement through attribution, incrementality analysis, experimentation, lift studies, and geo-testing
Lead development and use of Marketing Mix Modeling to evaluate investment and recommend budget allocation
Analyze data from Google Ads, Meta, CRM systems, paid media, organic activity, and other channels
Translate marketing data into insights, recommendations, risks, opportunities, and actions
Own marketing data quality and tracking standards, including spend data, UTM and campaign naming, and lead-source integrity
Partner with Marketing to send enrollment outcomes back to advertising platforms
Analyze the full enrollment funnel and performance across programs, sources, channels, geographies, partners, and student segments
Contribute to enrollment forecasting, lead trend analysis, scenario analysis, and special projects
Use Power BI, SQL, Python or R to query, model, and analyze institutional and marketing data
Investigate data, test assumptions, validate findings, and identify reporting or data-structure gaps
Use AI and automation to monitor performance, flag anomalies, and trigger alerts and actions
Define requirements for new or enhanced reports, measures, and data views

Requirements

What you’ll need

Minimum of a bachelor’s degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or a related field
Seven or more years of progressively responsible marketing analytics experience
Experience analyzing marketing performance, customer acquisition and conversion, ROI, attribution, and campaign or channel effectiveness
Strong understanding of digital marketing metrics and data from Google Ads, Meta, CRM systems, and related marketing technologies
Strong foundation in applied statistics, including regression analysis, experimental design, A/B testing, and evaluating strategy effectiveness
Familiarity with SQL, Python, or R for data analysis, or ability and willingness to develop proficiency
Strong proficiency using a business intelligence platform; Power BI experience preferred
Experience working with datasets, dashboards, filters, dimensions, and data views
Ability to translate business questions into analytical approaches, insights, recommendations, and actions
Ability to define requirements for reports, measures, and data views
Experience working cross-functionally and managing multiple analytical projects and priorities
Must have exceptional communication, organization, time management, analytical, and problem-solving skills
Must support and embrace the College’s Impact mission
Internet bandwidth of at least 50Mbps download and 5Mbps upload from the remote work location
Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered

Benefits

Comp & perks

Annual bonus eligibility for full-time employees
Medical, dental, & vision insurance
HSA and FSA options
Paid parental leave
Paid volunteer time
Tuition reimbursement & reduction programs
Generous PTO
401k and employer match
Full-service wellness and EAP program
Employee recognition and awards programs
Employer-paid life & AD&D insurance
Short-term disability
Employer-paid long-term disability
Virtual-first work environment
Inclusive work environment
Remote work internet setup, support, and ongoing maintenance responsibility noted for employees