Lifecycle Communication Manager – Contract

American College of Education

. Develop, execute, and optimize multi-channel lifecycle marketing campaigns, including email and SMS .

Posted 9/15/2026contractRemote • United StatesMid-LevelSenior💰 $75 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing multi-channel lifecycle marketing campaigns, utilizing CRM and marketing automation platforms to enhance student engagement and retention. Strong analytical skills support data-informed decision-making and effective communication across platforms.

Highest-signal resume keywords

CRM ExpertiseMarketing Automation PlatformsCampaign Effectiveness EvaluationAnalytical Problem-SolvingLifecycle Marketing Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel MarketingEmail MarketingSMS MarketingData AnalysisKPI MonitoringTesting StrategiesConversion Rate OptimizationStudent Retention Strategies

Soft Skills

Exceptional CommunicationOrganization SkillsTime ManagementAttention to DetailCollaborative Work

Tools & Technologies

Microsoft DynamicsClick Dimensions

Industry Keywords

Lifecycle MarketingBrand StandardsStudent SatisfactionProspective Student Nurturing

About the role

Key responsibilities & impact

Develop, execute, and optimize multi-channel lifecycle marketing campaigns, including email and SMS
Nurture prospective students, drive action, and stabilize conversion rates
Evaluate and report on campaign effectiveness metrics
Monitor lifecycle KPIs for applications, enrollments, and starts
Lead data-informed optimizations to improve lifecycle communications
Ensure consistent, brand-aligned lifecycle communications across platforms
Partner with others to ensure brand standards are followed
Develop testing strategies for personalized communications, targeted offers, and messaging
Enhance student retention and program participation
Build and maintain student satisfaction
Recognize and anticipate student needs

Requirements

What you’ll need

Expertise in CRM and marketing automation platforms, including Microsoft Dynamics and Click Dimensions
Strong analytical and problem-solving skills
Exceptional communication, organization, and time management skills
Strong attention to detail
Ability to work independently with limited supervision and collaboratively with department personnel
Ability to work under pressure and meet tight deadlines
Ability to develop creative and efficient solutions to complex, time-critical problems
Internet bandwidth of at least 50Mbps download and 5Mbps upload from the remote work location
Must support and embrace the College’s Impact mission
Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered

Benefits

Comp & perks

Remote work
Month-to-month contract arrangement
Supportive, inclusive community and culture
Freedom of expression, diversity of thought, open dialogue, and mutual respect
Wellness and sense of belonging initiatives
Reliable internet service required for remote work (purchase, setup, installation, support, and maintenance are the individual’s responsibility)