Product Manager – Student Acquisition

American College of Education

. Define and communicate product vision, strategy, roadmap, and success measures for the Student Acquisition value stream .

Posted 9/23/2026full-timeRemote • United StatesEntry Level💰 $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management and digital strategy, with a strong focus on student acquisition, journey mapping, and data analysis. Proficient in aligning cross-functional teams and stakeholders to drive product vision, strategy, and operational efficiency.

Highest-signal resume keywords

Product ManagementCRM and Lead ManagementData AnalysisStakeholder ManagementProduct Discovery

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product StrategyJourney MappingKPI DevelopmentBusiness Case DevelopmentData GovernanceDigital ExperienceMarketing AutomationUsability TestingFunnel AnalysisAgile Methodology

Soft Skills

CommunicationNegotiationProblem-SolvingOrganizationAttention to Detail

Tools & Technologies

CRM PlatformsMarketing Automation ToolsAnalytics SoftwareReporting ToolsDigital Experience Platforms

Certifications & Qualifications

Product Management Certification

Industry Keywords

Higher EducationStudent RecruitmentAdmissionsFERPA ComplianceResponsible AI

About the role

Key responsibilities & impact

Define and communicate product vision, strategy, roadmap, and success measures for the Student Acquisition value stream
Own the end-to-end prospect-to-started-student journey
Use research, journey mapping, funnel data, and stakeholder feedback to identify friction and improvement opportunities
Establish and monitor product objectives and KPIs including speed-to-lead, stage conversion, application completion, yield, cycle time, adoption, data quality, and operational efficiency
Prioritize initiatives based on business value, student impact, risk, cost, effort, dependencies, and strategic alignment
Translate business problems and desired outcomes into product requirements, acceptance criteria, and decision context
Partner with Product Owners and technology teams to sequence delivery, manage dependencies, validate releases, and confirm outcomes
Guide product discovery, experimentation, usability testing, and continuous optimization
Ensure consistent funnel definitions, lead qualification rules, attribution, consent, and data flow across channels and platforms
Own the integrated roadmap across CRM, marketing automation, digital experience, inquiry and application, communications, workflow, integration, analytics, and reporting
Evaluate platforms, vendors, and investment options; develop business cases and recommendations
Align Marketing, Enrollment, Admissions, Student Services, IT, and executive stakeholders
Partner with operational leaders on process design, service levels, adoption, training, change management, and peak enrollment readiness
Ensure compliance with FERPA, privacy, consent, accessibility, security, data governance, responsible AI, and other requirements
Communicate roadmap progress, product performance, financial impact, risks, dependencies, and decisions to executive and operational audiences

Requirements

What you’ll need

Bachelor's degree in business, technology, marketing, analytics, or a related field, or equivalent experience
Five or more years of experience in product management, digital product strategy, business technology, CRM, enrollment technology, or a related discipline
Experience owning product strategy and roadmaps across multiple platforms, business functions, and stakeholder groups
Experience with product discovery, customer research, journey mapping, experimentation, and data analysis
Strong working knowledge of CRM and lead management, marketing automation, digital experience, workflow, integration, analytics, and reporting capabilities
Ability to define product metrics, interpret funnel and operational data, build business cases, and evaluate value, cost, risk, and trade-offs
Experience partnering with Product Owners and Agile delivery teams
Executive-level communication, facilitation, negotiation, and stakeholder management skills
Experience with vendor evaluation, contract or service performance, implementation partners, and third-party platform dependencies
Knowledge of privacy, accessibility, security, data governance, and responsible AI considerations
Product management certification preferred but not required
Experience in higher education, student recruitment, enrollment, admissions, or a regulated consumer journey strongly preferred
Must support and embrace the College’s Impact mission
Exceptional communication, organization, time management, analytical, problem-solving, and attention-to-detail skills
Minimum 50 Mbps download and 5 Mbps upload internet bandwidth for remote work

Benefits

Comp & perks

Annual bonus eligibility for all full-time employees
Medical, dental, & vision insurance
HSA and FSA options
Paid parental leave
Paid volunteer time
Tuition reimbursement & reduction programs
Generous PTO
401k and employer match
Full-service wellness and EAP program
Employee recognition and awards programs
Employer-paid life & AD&D insurance
Short-term disability
Employer-paid long-term disability
Virtual-first work environment
Inclusive, family-like work environment