Sales Manager

American Counseling Association

. Manage and execute sponsorship and exhibit-space sales for ACA’s annual conference and virtual events .

Posted 9/18/2026full-timeAlexandria • Maryland • United StatesMid-LevelSenior💰 $90,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales management, client relations, and revenue growth strategies, with a strong focus on sponsorship and exhibit-space sales. Proficient in analyzing market conditions and developing competitive offerings to drive customer acquisition and retention.

Highest-signal resume keywords

Sales ManagementClient RelationsRevenue Growth StrategiesNegotiation SkillsMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceLead GenerationSales Strategy DevelopmentSales Performance MonitoringContract ManagementBudget AdministrationSponsorship Fulfillment ReportingAdvertising SalesData AnalysisEvent Management

Soft Skills

Interpersonal SkillsCommunication SkillsOrganizational SkillsPresentation SkillsTeam Collaboration

Tools & Technologies

Association Management SystemsCustomer Relationship Management Systems

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Sponsorship SalesExhibit-Space SalesRevenue TargetsCustomer AcquisitionMembership Management

About the role

Key responsibilities & impact

Manage and execute sponsorship and exhibit-space sales for ACA’s annual conference and virtual events
Build relationships with new and existing sponsors and demonstrate sponsorship value through success metrics
Manage print and digital advertising sales, including coordination of purchased member mailing lists
Identify potential customers, generate leads, convert prospects, and upsell client relationships
Drive revenue growth and achieve sales, revenue, business development, and performance targets
Develop and execute sales strategies for customer acquisition, retention, and expansion
Monitor sales performance, provide forecasts, and report performance to leadership
Manage on-site exhibits and sponsorship functions at the ACA conference
Collaborate with Marketing and Communications to prepare sales materials and presentations
Analyze market conditions and monitor competitors and industry pricing
Evaluate advertising and sponsorship opportunities and develop competitive offerings
Produce sponsorship fulfillment reports demonstrating return on investment
Collaborate with staff to align sales goals with ACA capabilities and develop partner value propositions
Manage sales pipelines, contracts, fulfillment reports, and financial/budget administration
Monitor financial performance and report to management

Requirements

What you’ll need

Bachelor's degree
At least four years of sales experience
Minimum of 5 years’ experience in a sales manager or similar role
Broad knowledge of and experience in sales, events, and client relations
Strong sales, interpersonal, and negotiation skills
Experience creating new sales leads and relationships
Ability to gather, interpret, analyze, and report statistics and other data
Excellent interpersonal, verbal, written, organizational, and computer skills
Experience working with association management, membership, or customer relationship systems preferred
Administrative project management skills to coordinate people, materials, and budgets
Exceptional interpersonal, communication, negotiation, and presentation skills
Ability to work independently and on a team
Must demonstrate respect for ACA’s diverse constituencies and membership

Benefits

Comp & perks

Performance-based incentive compensation program based on achievement of established sales, revenue, and/or organizational goals
Hybrid work arrangement
In-person office presence approximately four times per year, including ACA annual conferences