American Counseling Association

Content Writer

• Write eight to 10 feature articles per year, approximately 1,500–2,000 words, for print issues of Counseling Today and online exclusives
• Write short articles, approximately 300–500 words, for recurring departments in each print issue
• Research and compile listicle-style statistics, facts, news and event announcements
• Collaborate with the editor-in-chief and production team to generate story topics
• Research and identify subject matter experts, develop story plans and interview questions, and conduct interviews
• Attend the annual ACA Conference & Expo to cover sessions, write recaps and identify potential sources and contributors
• Cultivate relationships with ACA leadership, members, potential sources and the mental health community
• Support the editor-in-chief in reviewing story pitches, article ideas and member submissions
• Monitor and maintain the Counseling Today email inbox, including logging manuscript submissions and corresponding with contributors
• Provide developmental editing, copyediting, proofreading and fact-checking support
• Support proofreading and promotion of content for advertisements, blogs, newsletters, web pages, social media, podcasts, webinars, video scripts and marketing collateral
• Maintain and update ACA Style Guide and Associated Press Stylebook licenses
• Coach staff and external contributors through the content creation process
• Support page-proofing for Counseling Today
• Support digital content strategy for the web and newsletters
• Format and post digital magazine content to the website
• Monitor mental health news, membership/reader data, website analytics and other metrics

Writer/Editor

Sales

• Manage and execute sponsorship and exhibit-space sales for ACA’s annual conference and virtual events
• Build relationships with new and existing sponsors and demonstrate sponsorship value through success metrics
• Manage print and digital advertising sales, including coordination of purchased member mailing lists
• Identify potential customers, generate leads, convert prospects, and upsell client relationships
• Drive revenue growth and achieve sales, revenue, business development, and performance targets
• Develop and execute sales strategies for customer acquisition, retention, and expansion
• Monitor sales performance, provide forecasts, and report performance to leadership
• Manage on-site exhibits and sponsorship functions at the ACA conference
• Collaborate with Marketing and Communications to prepare sales materials and presentations
• Analyze market conditions and monitor competitors and industry pricing
• Evaluate advertising and sponsorship opportunities and develop competitive offerings
• Produce sponsorship fulfillment reports demonstrating return on investment
• Collaborate with staff to align sales goals with ACA capabilities and develop partner value propositions
• Manage sales pipelines, contracts, fulfillment reports, and financial/budget administration
• Monitor financial performance and report to management

Sales Manager

Representative

• Serve as an ACA membership ambassador by providing customer service to current, potential, and former members
• Respond to telephone, email, web, and chat inquiries, complaints, product and service information requests, campaigns, activities, programs, and returns
• Resolve member concerns and complaints, escalating unusual issues to the member services supervisor or senior membership management
• Promote ACA products, benefits, and services using upselling and cross-selling techniques
• Process membership applications, renewals, reinstatements, and changes
• Process registrations for conferences, webinars, podcasts, and other educational offerings
• Process orders for publications and certificates
• Participate in new member outreach calls and special engagement initiatives
• Conduct courtesy outbound calls to new members
• Verify membership with the liability insurance provider as needed
• Maintain accurate demographic information and merge duplicate database records
• Update return-mail addresses and re-mail printed dues renewals and other materials
• Track and enter daily call, phone, chat, and web log data
• Assist finance/accounting with reconciliations, account issues, and other processes
• Use iMIS processing procedures and the Membership Department Policy Manual
• Process ACA certificate reports and orders, including questions and reprints
• Fulfill anniversary ACA member pin orders and ensure accurate reporting
• Perform other assigned duties consistent with the position

Writer/Editor

Sales Manager

Member Services Representative