CRO, Digital Experience Manager

American Exchange Group

. Develop and execute a CRO strategy to improve conversion rates, reduce friction, and increase customer acquisition and revenue .

Posted 10/23/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a CRO strategy to improve conversion rates, reduce friction, and increase customer acquisition and revenue
Plan, launch, and analyze A/B and multivariate tests across landing pages, website experiences, forms, and checkout flows
Identify opportunities to improve website usability, navigation, page layouts, content hierarchy, and overall customer experience
Use Google Analytics 4, Intelligems, and heatmapping or session-recording platforms to understand user behavior and identify performance gaps
Map and evaluate customer journeys to identify drop-off points, friction areas, and opportunities to improve engagement and conversion
Translate quantitative and qualitative data into actionable recommendations, test hypotheses, and optimization roadmaps
Partner with the dev agency, marketing, and content teams to implement and scale winning experiments
Establish KPIs, monitor conversion funnels, report on experiment results, and communicate business impact to stakeholders
Identify opportunities for audience segmentation, targeted messaging, and personalized digital experiences
Stay current on CRO best practices, emerging technologies, digital experience trends, and experimentation methodologies

Requirements

What you’ll need

5–8 years of experience in conversion rate optimization, digital experience optimization, growth marketing, digital analytics, or a related field
Focus on supporting Shopify websites (markets, b2b, and international plug ins like Global-E)
Demonstrated success developing and executing A/B testing and experimentation programs
Strong understanding of UX/UI principles, customer journey optimization, and website usability
Proficiency with analytics platforms such as Google Analytics 4
Experience with experimentation and optimization tools such as Intelligems, Optimizely & VWO or equivalent platforms
Familiarity with heatmapping and session-recording tools such as Hotjar, Microsoft Clarity, or Content square
Strong analytical skills, including funnel analysis, KPI measurement, and interpreting test results
Ability to turn data and customer insights into actionable optimization strategies
Experience working cross-functionally with design, product, engineering, and marketing teams
Excellent communication, project management, and stakeholder management skills
Experience with personalization, customer segmentation, and lifecycle optimization
Familiarity with ecommerce, digital acquisition funnels, and landing page optimization
Understanding of SEO, paid media landing page performance, and marketing attribution
Experience with customer research, usability testing, surveys, and qualitative feedback tools
Basic understanding of HTML, CSS, or JavaScript to support experimentation and implementation discussions

Benefits

Comp & perks

Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
401(k) Retirement Savings Plan with company match
Generous Paid Time Off (PTO) and paid holidays
Flexible Fridays with shortened hours during both Summer and Winter seasons
Tax-free commuter benefits
Exclusive employee merchandise discounts