American Exchange Group

Growth Marketing

• Own full financial accountability for the direct-to-consumer e-commerce business across North America and the UK
• Manage the brand's largest marketing budget across paid search, paid social, affiliate, display, and emerging channels
• Oversee localized e-commerce strategies for international growth
• Oversee website architecture, site performance, UX/UI, site search, product taxonomy, and checkout flows
• Evaluate, integrate, and manage the digital technology stack, including e-commerce, PIM, OMS, search/merchandising, personalization, analytics, and third-party applications
• Collaborate with logistics, customer service, and inventory planning teams to optimize product availability, fulfillment, and premium unboxing experiences
• Define acquisition and retention strategies across Meta, Google, Pinterest, TikTok, affiliate, email, SMS, and direct mail
• Partner with Creative and Social Media teams on a continuous pipeline of performance assets, copy, and video content
• Partner with Merchandising and Product Design on seasonal collection launches, site takeovers, and digital campaigns
• Lead customer segmentation, lifecycle marketing, and retention initiatives to increase repeat purchases and customer lifetime value
• Establish reporting dashboards for CAC, LTV, CVR, AOV, MER, bounce rates, and churn
• Manage and mentor a cross-functional digital team spanning site merchandising, performance marketing, CRM, and digital design
• Partner with Retail and Wholesale leadership on product storytelling, pricing parity, and unified brand campaigns

Vice President, E-Commerce – Growth Marketing

Designer

• Develop innovative and visually engaging packaging for footwear and related products aligned with each brand's identity and target customer
• Design boxes, bags, tissue, inserts, hangtags, labels, stickers, cards, wraps, and other branded packaging elements
• Translate creative concepts and brand guidelines into cohesive packaging designs across collections
• Create package dielines, digital and print mockups, and 3D renderings as needed
• Communicate product information, features, benefits, brand messaging, and care instructions through packaging
• Develop and maintain accurate packaging technical specifications, including dimensions, materials, finishes, substrates, printing methods, and production details
• Prepare factory-ready and printer-ready final files and ensure artwork meets production specifications
• Collaborate with Design, Product Development, Merchandising, Marketing, and overseas factories/vendors throughout packaging development
• Review samples, proofs, and production materials for accuracy, color, print quality, finishes, and overall execution
• Manage multiple packaging projects and product launches while meeting deadlines and production calendars
• Create supporting graphic assets for product launches, marketing materials, e-commerce, presentations, and other brand initiatives
• Maintain consistency and accuracy across packaging and branded product touchpoints
• Stay current on packaging trends, materials, printing techniques, finishes, and sustainable packaging solutions
• Identify opportunities to improve packaging design, functionality, cost, and production processes

Freelance Packaging Designer, Footwear

Product Development

• Build seasonal and ongoing product assortments across bedding, bath, pet, and future soft-home categories
• Develop product concepts and identify opportunities for newness, extensions, and key items
• Translate trends, consumer insights, customer needs, and brand direction into commercially viable products
• Build and maintain detailed assortment plans and SKU-level product lineups
• Identify assortment gaps and recommend new products, extensions, and collection opportunities
• Balance design, quality, price, margin, inventory requirements, and customer demand
• Determine SKU breadth and depth and establish initial inventory needs, SKU quantities, and order recommendations with Planning
• Manage products from initial concept and vendor development through samples, revisions, costing, and final approval
• Communicate product requirements to vendors and coordinate development timelines, samples, specifications, and revisions
• Review samples and provide feedback on design intent, quality, target costs, and functional requirements
• Review and negotiate product costing, MOQs, and pricing with vendors and agents
• Work with Sourcing to identify factories and vendor partners
• Ensure products are fully developed and ready for order placement, including accurate specifications, costing, packaging, and dimensions
• Partner with Planning and Operations on SKU setup and product readiness
• Monitor development pipelines and flag issues affecting orders, inventory availability, or launch timing
• Manage daily communication with overseas vendors and agents and follow up on development trackers
• Partner cross-functionally with Design, Sourcing, Planning, Sales, Operations, Packaging, and leadership
• Monitor home-market trends, competitive assortments, pricing, product offerings, and new launches
• Identify whitespace opportunities and recommend new products or categories
• Participate in customer and sales meetings and support showroom and line presentation preparation

Product Development, Assortment Planning – Home Textiles

Operations

• Assist with the sales order entry process, ensuring orders are entered accurately and in a timely manner
• Review customer orders for accuracy, including quantities, pricing, ship dates, and other order requirements
• Track orders throughout the fulfillment process and follow up on outstanding issues
• Partner with Warehouse and Logistics teams to ensure orders move through picking, packing, and shipping efficiently
• Monitor ship windows and communicate potential delays or issues to appropriate internal teams
• Assist with inventory tracking and reporting, including identifying inventory availability and potential shortages
• Maintain and update sales and inventory reports for internal teams
• Pull and organize sales reports and assist with analyzing sales data and trends
• Use Excel to maintain spreadsheets, update reporting, and organize sales and inventory information
• Assist the Sales team with customer inquiries, order updates, inventory questions, and other sales operations needs
• Help ensure information is accurate and up to date across internal systems
• Work cross-functionally with Sales, Warehouse, Inventory, Logistics, and other internal teams to resolve order and fulfillment issues
• Assist with identifying opportunities to improve processes and make the sales order workflow more efficient
• Support the Sales Operations team with additional administrative and operational projects as needed

Sales Operations Assistant

• Lead the seasonal design direction for the brand's sleepwear and loungewear
• Work directly with the Head of Apparel & Sourcing to establish product direction and develop the collection
• Research fashion trends, silhouettes, color, prints, graphics, fabrics, trims, and details while maintaining brand integrity
• Develop seasonal concepts, mood boards, color palettes, print direction, and complete collections
• Create detailed CADs, sketches, colorways, and design presentations
• Develop elevated sleepwear and lounge silhouettes with a strong understanding of fabrication, fit, construction, and finishing
• Work closely with merchandising, production, technical design, sourcing, and overseas factories throughout the development process
• Select and develop fabrics, prints, trims, washes, embellishments, and special details appropriate for the brand
• Review samples and provide clear design comments throughout development
• Prepare collections and presentations for internal reviews, licensor approvals, and customer meetings
• Ensure product remains consistent with brand standards while meeting commercial, costing, and delivery requirements
• Manage multiple seasonal developments and deadlines simultaneously
• Provide design leadership and help establish a strong creative standard for the collection

Senior Designer, Sleepwear & Loungewear – Premium Brand

• Support the design and development of women's apparel, sleepwear, and loungewear collections
• Research current and emerging trends in silhouettes, color, prints, graphics, fabrics, and trims
• Create CADs, sketches, colorways, print layouts, graphics, and presentation boards
• Assist in developing seasonal concepts, color palettes, prints, and fabric direction
• Update designs based on internal, customer, and brand feedback
• Assist with fabric, trim, print, and color development
• Prepare line sheets and design presentations for internal and customer meetings
• Work closely with the Senior Merchandiser, technical design, production, sourcing, and overseas factories
• Review development samples and help maintain accurate design comments and revisions
• Organize samples, fabrics, trims, artwork, and seasonal development materials
• Help ensure products reflect the brand identity while remaining commercial and appropriate for retail customers
• Manage multiple projects and deadlines in a fast-paced environment

Junior Designer, Apparel & Sleepwear

• Enter sales orders and follow up with shipping
• Provide weekly spreadsheet updates to the Account Executive on open-order status and reporting
• Receive Top-Of-Production samples from production and send them to retailers
• Coordinate with shipping to ensure on-time delivery and compliance with retailer routing, packing, and sorting instructions
• Manage available-to-sell lists and inventory
• Coordinate meeting logistics, including setting up samples, gathering presentation materials, and organizing the showroom
• Complete other business-related tasks as assigned