Vice President, E-Commerce – Growth Marketing

American Exchange Group

. Own full financial accountability for the direct-to-consumer e-commerce business across North America and the UK .

Posted 10/2/2026full-timeNew York City • New York • United StatesLead💰 $170,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in managing DTC e-commerce operations, including financial accountability, performance marketing, and customer retention strategies. Proficient in leveraging analytics and digital technology stacks to drive growth and optimize user experience.

Highest-signal resume keywords

DTC E-Commerce ManagementPerformance MarketingFinancial ModelingAnalytics Suite ExpertiseTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

E-Commerce StrategyP&L ManagementCustomer SegmentationAttribution AnalysisCohort AnalysisData-Driven Decision-MakingUX/UI OptimizationBudget ManagementDigital Campaign ManagementSite Performance Optimization

Soft Skills

Outstanding CommunicationConstructive FeedbackCollaboration

Tools & Technologies

Shopify PlusSalesforce Commerce CloudKlaviyoIterableGA4Triple WhaleNorthbeam

Industry Keywords

Luxury BrandsFashionHome DecorPremium LifestyleDirect-To-Consumer

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own full financial accountability for the direct-to-consumer e-commerce business across North America and the UK
Manage the brand's largest marketing budget across paid search, paid social, affiliate, display, and emerging channels
Oversee localized e-commerce strategies for international growth
Oversee website architecture, site performance, UX/UI, site search, product taxonomy, and checkout flows
Evaluate, integrate, and manage the digital technology stack, including e-commerce, PIM, OMS, search/merchandising, personalization, analytics, and third-party applications
Collaborate with logistics, customer service, and inventory planning teams to optimize product availability, fulfillment, and premium unboxing experiences
Define acquisition and retention strategies across Meta, Google, Pinterest, TikTok, affiliate, email, SMS, and direct mail
Partner with Creative and Social Media teams on a continuous pipeline of performance assets, copy, and video content
Partner with Merchandising and Product Design on seasonal collection launches, site takeovers, and digital campaigns
Lead customer segmentation, lifecycle marketing, and retention initiatives to increase repeat purchases and customer lifetime value
Establish reporting dashboards for CAC, LTV, CVR, AOV, MER, bounce rates, and churn
Manage and mentor a cross-functional digital team spanning site merchandising, performance marketing, CRM, and digital design
Partner with Retail and Wholesale leadership on product storytelling, pricing parity, and unified brand campaigns

Requirements

What you’ll need

8–12+ years of progressive leadership experience in DTC e-commerce and performance marketing within luxury, fashion, home decor, or premium lifestyle brands
Track record managing a $20M+ DTC P&L with proven ability to scale revenue profitably
Deep experience in the US market; international/UK e-commerce experience preferred
Deep operational knowledge of modern e-commerce platforms, including Shopify Plus and Salesforce Commerce Cloud
Experience with enterprise CRM/email platforms such as Klaviyo and Iterable
Experience with analytics suites such as GA4, Triple Whale, and Northbeam
Hands-on expertise managing multi-million dollar performance budgets across paid media, search, and retention channels
Strong visual sense and brand affinity; ability to provide constructive feedback to creative teams while maintaining strict performance goals
Expertise in financial modeling, attribution, cohort analysis, and data-driven decision-making
Outstanding communication skills

Benefits

Comp & perks

Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
401(k) Retirement Savings Plan with company match
Generous Paid Time Off (PTO) and paid holidays
Flexible Fridays with shortened hours during both Summer and Winter seasons
Tax-free commuter benefits
Exclusive employee merchandise discounts