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Analyst – Early Engagement
American Express. Digitize and transform welcome packages for Cardmembers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing initiatives, project management, and customer experience development, with a strong focus on innovation and collaboration across diverse teams. Proficient in measuring campaign performance and translating insights into actionable strategies.
Highest-signal resume keywords
Digital Marketing ExecutionProject ManagementCustomer Experience DevelopmentKPI TrackingCollaboration Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingProduct ManagementCampaign Performance MeasurementData AnalysisCustomer Insights
Soft Skills
Relationship BuildingCollaborationInfluencingCommunicationAttention to Detail
Tools & Technologies
MS Office SuitePowerPointExcelWord
Industry Keywords
Cardmember JourneyStrategic Marketing PlanningInnovationCompetitive TrendsBackground Verification
About the role
Key responsibilities & impact- Digitize and transform welcome packages for Cardmembers
- Work on new functionalities and experiences on the Amex App and Online portal
- Lead end-to-end execution of marketing initiatives across digital and offline channels
- Partner with creative agencies and internal teams
- Identify gaps and opportunities across the Cardmember journey
- Develop, test, and launch new customer experiences and capabilities
- Measure campaign and channel performance
- Uncover insights and translate findings into recommendations and next steps
- Track performance against key KPIs
- Understand customer and competitive trends
- Contribute to annual strategic marketing planning
- Collaborate with Marketing, Servicing, Technology, Legal, Compliance, external agencies, and other teams
Requirements
What you’ll need- University degree in Business or Marketing or equivalent work experience
- Strong focus on innovation and initiative to own a project from conception through implementation and evaluation
- Proven ability to challenge the status quo to improve existing processes, campaigns, and assets
- Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment
- Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners
- Highly proficient in MS Office suite (PowerPoint, Excel, Word)
- 1+ years work experience in a Marketing or Product Management function
- Employment eligibility to work with American Express; the company will not pursue visa sponsorship
- Successful completion of a background verification check, subject to applicable laws and regulations
Benefits
Comp & perks- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities