Brand and Social Lead

American Express

. Plan, deliver and optimise integrated campaigns across paid, owned and social channels.

Posted 9/15/2026full-timeAuckland • New ZealandSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing integrated marketing campaigns across paid, owned, and social channels, leveraging customer insights and performance data to optimize effectiveness. Strong project management and communication skills are essential for managing creative development and stakeholder relationships.

Highest-signal resume keywords

Integrated Campaign ManagementDigital MarketingProject ManagementSocial Media StrategyAnalytical Mindset

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Strategy DevelopmentCreative DevelopmentPerformance Data AnalysisBudget ManagementCompliance Management

Soft Skills

Communication SkillsStakeholder Management

Tools & Technologies

AI-Powered Marketing ToolsMarketing Automation

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications

Industry Keywords

Brand ManagementContent MarketingPartnership ManagementOrganic Social MediaPaid Social Media

About the role

Key responsibilities & impact

Plan, deliver and optimise integrated campaigns across paid, owned and social channels.
Develop campaign strategies, messaging and creative that drive customer and commercial outcomes.
Manage campaigns end-to-end, from briefing and creative development through approvals, production, implementation and optimisation.
Partner with agencies and internal teams to deliver high-quality, compliant and on-brand marketing.
Build the Amex NZ brand through campaigns, content, social media and partnerships.
Lead organic and paid social activity, including content, creators and ambassador programmes.
Use customer insights, performance data, AI and automation to improve marketing effectiveness and efficiency.
Manage campaign governance, budgets, quality assurance and compliance.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications or a related field.
3+ years’ experience in marketing, campaign management, brand or digital marketing.
Experience delivering integrated campaigns across multiple channels.
Experience working with agencies and managing creative development and production.
Strong understanding of paid and organic social media and digital marketing.
Creator, influencer, ambassador or partnership experience is advantageous.
Strong project management, communication and stakeholder management skills.
Analytical mindset and ability to turn insights into action.
Experience using AI-powered marketing or productivity tools is advantageous.
Offer of employment is conditioned upon successful completion of a background verification check, subject to applicable laws and regulations.

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities