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Digital Marketing Executive – UK Digital Acquisition
American Express. Own Digital Acquisition capabilities to drive growth and efficiency in acquiring new Cardmembers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Marketing and User Experience (UX) with a strong focus on project management and digital acquisition strategies. Capable of driving growth through effective content management, performance optimization, and collaboration with cross-functional teams.
Highest-signal resume keywords
Digital MarketingUser Experience (UX)Project ManagementAnalytical SkillsContent Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AcquisitionDynamic Offer PersonalisationCampaign AwarenessPerformance ImprovementUX Best PracticesTest-and-Learn InitiativesMarket ResearchOnline Acquisition JourneysE-Application FormsDigital Journey Optimisations
Soft Skills
Communication SkillsTeam CollaborationOrganisational SkillsProactive AttitudeAttention to Detail
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
CardmembersComplianceStakeholdersFast-Paced EnvironmentProject Deliverables
About the role
Key responsibilities & impact- Own Digital Acquisition capabilities to drive growth and efficiency in acquiring new Cardmembers
- Manage end-to-end dynamic offer personalisation strategy and execution within Cardshop, ensuring continuous performance improvement
- Maximize consumer and commercial product/campaign awareness and on-site performance through best-in-class content and UX
- Champion best practices for digital content and UX, factoring in cross-device behaviour trends
- Leverage competitor and market research to identify opportunities to improve online acquisition journeys
- Collaborate with COE, Compliance, Product, Risk and other stakeholders to align and plan upcoming initiatives and capabilities
- Regularly update wider business teams and senior leadership on project statuses
- Manage key projects and deliverables for the online prospect journey, including acquisition website pages, e-application forms and transformational capabilities
- Drive continuous optimizations through UX best practices and test-and-learn initiatives
Requirements
What you’ll need- Bachelor's Degree
- Highly professional, confident and personable with high levels of energy and a proactive attitude
- Organised to work in a fast-paced environment and able to manage multiple projects and deadlines, prioritising effectively
- Team player able to work collaboratively with a variety of internal groups
- Ability to drive projects independently
- Passion for/background in Digital Marketing, with desire to build experience in Digital Product Management and User Experience (UX)
- Excellent analytical skills, with ability to identify key success drivers for campaigns and tests
- Strong project management skills, ideally experience with UX and digital journey optimisations
- Outstanding communication and relationship management skills, with ability to articulate complex ideas simply
- Exceptional diligence and attention-to-detail with strong organisational skills, especially with balancing multiple projects
- Highly motivated with can-do attitude, and ability to work well under pressure and adapt well to changing circumstances
- Employment eligibility to work with American Express in the United Kingdom is required; the company will not pursue visa sponsorship for these positions
- Successful completion of a background verification check
Benefits
Comp & perks- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities