Director – Content Design

American Express

. Set the strategy, roadmap, and governance for the Enterprise Content Design System, including standards, terminology, reusable patterns, accessibility, and quality .

Posted 10/27/2026full-timeNew York City • New York • United StatesLead💰 $144,250 - $256,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Content Design, Content Strategy, and governance of content systems, with a strong focus on accessibility and quality assurance. Proven ability to lead cross-functional initiatives and integrate AI capabilities into content operations while ensuring alignment with business goals and regulatory requirements.

Highest-signal resume keywords

Content StrategyContent GovernanceAI-Enabled Content CapabilitiesCross-Functional LeadershipTechnical Fluency with Content Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DesignInformation ArchitectureStructured ContentAccessibilityContent SystemsContent ModelsAPIsContent EvaluationWorkflow AutomationContent Lifecycle Management

Soft Skills

People LeadershipCommunicationSystems ThinkingChange Management

Tools & Technologies

FigmaContent Management PlatformsHeadless Content ManagementJSON SchemasMetadataTaxonomies

Industry Keywords

Financial ServicesRegulated IndustriesGlobal Organizations

About the role

Key responsibilities & impact

Set the strategy, roadmap, and governance for the Enterprise Content Design System, including standards, terminology, reusable patterns, accessibility, and quality
Integrate content standards and structured knowledge into design tools, platforms, and product workflows
Define strategy and governance for the Content Design Context Layer and emerging AI applications
Establish ownership, decision rights, review processes, quality assurance, and risk-based governance for content operations
Equip enterprise teams with scalable tools and guidance for governed self-service
Partner with the Director of Content Design Strategy to address customer needs and recurring journey challenges through enterprise content capabilities
Collaborate with Brand, Marketing, Legal, Compliance, Product, and Technology to balance customer needs, brand consistency, business goals, and regulatory requirements
Track content quality, consistency, system adoption, and operational effectiveness to prioritize improvements
Coach Content Design talent, build technical fluency, and foster experimentation with systems, AI, and ways of working

Requirements

What you’ll need

Proven leadership experience in Content Design, Content Strategy, UX Writing, Content Systems, or related disciplines
Demonstrated success building or scaling content systems, standards, governance, or operational capabilities across complex digital products
Deep expertise in content strategy, information architecture, structured content, accessibility, and content governance
Strong technical fluency with content platforms, content models, APIs, and digital product workflows, with the ability to partner effectively with engineering teams
Experience applying or guiding AI-enabled content capabilities, including content creation, evaluation, knowledge management, and human oversight
Proven ability to lead cross-functional initiatives, influence senior stakeholders, and translate strategic vision into measurable outcomes
Strong people leadership, communication, systems thinking, and change management skills
Employment eligibility to work with American Express in the United States; the company will not pursue visa sponsorship
Preferred: experience in financial services, regulated industries, or large-scale global organizations
Preferred: experience evolving enterprise Content Design Systems or structured content architectures across multiple channels
Preferred: experience with AI agents, knowledge retrieval, workflow automation, and content evaluation frameworks
Preferred: familiarity with headless content management, content APIs, JSON schemas, metadata, taxonomies, and content lifecycle management
Preferred: experience integrating content standards into Figma or content management platforms
Preferred: experience scaling content expertise through reusable systems, automation, and governed self-service

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Equity, if applicable