Director, Customer Growth – Direct Card Marketing

American Express

. Manage Email and Direct Mail Customer Marketing channels end to end .

Posted 9/28/2026full-timeNew York City • New York • United StatesLead💰 $123,000 - $215,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong strategic thinking and performance marketing expertise to drive measurable business results. Capable of leading teams and fostering collaboration while leveraging analytical skills to optimize marketing channels and strategies.

Highest-signal resume keywords

Performance Marketing ExperienceStrategic ThinkingTeam LeadershipAnalytical SkillsCollaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentData AnalysisChannel OptimizationGo-To-Market StrategyCustomer Growth Strategy

Soft Skills

Clear CommunicationCollaborationCuriosityProactivityMotivational Leadership

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Email MarketingDirect Mail MarketingConsumer MarketingMarket AnalysisAI Adoption

About the role

Key responsibilities & impact

Manage Email and Direct Mail Customer Marketing channels end to end
Use operational and performance levers to drive results at scale
Develop marketing strategies to create performance breakthroughs and greater incremental revenue
Create strategic perspectives and go-to-market adaptations as channels evolve through increasing AI adoption
Analyze channel and creative performance data to identify optimization areas and growth opportunities
Build relationships across U.S. Consumer Marketing and key partner teams inside and outside the Blue Box
Monitor competition and the broader marketing landscape to widen the company’s advantage
Lead a team of 8 Band 30–35 employees, including four B35 direct reports
Lead Membership Merchandising Strategy for Customer Growth, connecting products, benefits, and value propositions across channels

Requirements

What you’ll need

Strong strategic thinking/visioning; determines opportunities through comprehensive analysis of current and future trends and builds winning strategies
Performance marketing experience, with an understanding of how to leverage marketing to deliver measurable business results
Excellent collaborator; can facilitate collaboration within the team and with key partners across the Blue Box
Strong analytical and business acumen; able to structure and process qualitative or quantitative data and draw meaningful insights
Highly curious and proactive; able to quickly and proficiently understand and absorb new information
Clear and articulate communicator with the ability to influence senior leadership and key partners
Team and people leadership ability; able to motivate and inspire groups and individuals
Enthusiastic and passionate marketer with a can-do attitude
Employment eligibility to work with American Express in the United States is required
American Express will not pursue visa sponsorship for these positions
Bachelor's Degree

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Equity (if applicable)