Director, Demand Generation – Measurement

American Express

. Lead content distribution strategy supporting upper- and lower-funnel objectives through a connected journey.

Posted 9/29/2026full-timeNew York City • New York • United StatesLead💰 $123,000 - $215,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including paid media and search optimization, while leading high-performing teams to drive audience engagement and performance analysis. Capable of translating data insights into actionable marketing strategies and fostering strong stakeholder relationships.

Highest-signal resume keywords

Digital MarketingPaid Media CampaignsSearch OptimizationPerformance AnalysisPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationContent Distribution StrategyAudience GrowthKPI MeasurementData TranslationAI Discovery StrategyContent OptimizationDigital Experience DesignPerformance MarketingStorytelling

Soft Skills

Relationship BuildingInfluencing StakeholdersCuriosityMotivating TeamsCareer Development

Industry Keywords

Digital ExperiencesEmerging Media TrendsAudience InsightsHigh-Value AudiencesBusiness Impact

About the role

Key responsibilities & impact

Lead content distribution strategy supporting upper- and lower-funnel objectives through a connected journey.
Drive audience growth and engagement through paid media campaigns and develop new approaches to build, optimize, and activate high-value audiences.
Own and evolve search and AI discovery strategy to increase brand, content, and solution visibility and relevance.
Develop content optimized for traditional search and LLM/AIO experiences.
Lead and continuously evolve Business Intel as GCS’s native digital content destination.
Create a compelling, user-friendly digital experience that attracts priority audiences and deepens engagement.
Establish measurement rigor and clear KPIs across programs.
Deliver performance analysis that informs future strategy.
Manage and lead a high-performing team across distinct areas of expertise.
Develop a clear, connected strategy and narrative across workstreams.

Requirements

What you’ll need

Significant experience in digital, demand generation, and/or performance marketing, with a strong background in paid media, search, and/or digital experiences.
Ability to build strong relationships and influence across partners, bringing stakeholders together around a shared strategy and driving complex initiatives forward.
Ability to translate data, audience insights, and performance signals into stronger marketing strategies and decisions.
Strong storytelling skills with the ability to articulate the incremental value and business impact of programs.
Curiosity about emerging shifts in media, search, AI-powered discovery, and digital experiences, with the ability to translate insights into actionable strategies.
Exceptional people leadership skills, including motivating a high-performing team and investing in colleagues’ development and career growth.
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship.

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Equity (if applicable)