Director, Digital Acquisition – Growth

American Express

. Define and lead the enterprise-wide digital acquisition strategy across performance marketing, UX/UI, lead generation, and telesales .

Posted 9/29/2026full-timeMexico City • MexicoLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and leading digital acquisition strategies, with a strong focus on performance marketing, UX/UI enhancements, and data-driven decision-making. Proven ability to manage multi-channel media budgets and foster high-performance teams while aligning cross-functional stakeholders around strategic initiatives.

Highest-signal resume keywords

Digital Acquisition StrategyPerformance MarketingMarketing AutomationStakeholder ManagementLeadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital ChannelsSEMSEOSocial MediaUX/UI EnhancementsProject ManagementP&L StructureLife Time Value Metrics

Soft Skills

LeadershipStrategic PlanningCross-Functional Collaboration

Tools & Technologies

ExcelPowerPointMarketing Automation Platforms

Industry Keywords

B2CB2BLead GenerationTelesalesConversion Optimization

About the role

Key responsibilities & impact

Define and lead the enterprise-wide digital acquisition strategy across performance marketing, UX/UI, lead generation, and telesales
Set and manage multi-channel/vendor media budgets, ensuring alignment with growth and profitability targets
Influence product and customer experience strategies to maximize resources
Align cross-functional stakeholders and senior leadership around strategic acquisition initiatives
Drive innovation in conversion optimization, marketing automation, and data-driven decision-making
Oversee vendor relationships and ensure consistent performance across external partners
Foster a high-performance culture within the acquisition team, mentoring senior managers and building future leadership

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, or related field
High Proficiency in Excel, Power Point and marketing automation platforms
7+ years of total experience
At least 3+ years of experience in acquisition strategies for paid media and digital channels (SEM, SEO, and/or Social) for either B2C or B2B
Relevant experience in UX/UI enhancements and project management
Tele sales basic understanding
Strong leadership and strategic planning skills
Strong Stakeholder Management and leadership with cross-functional teams
Fluent in English
Familiar with P&L structure and Life Time Value metrics