Director, Emerging Platforms – Content Strategy

American Express

. Define and lead Prospect’s content-led acquisition strategy, identifying customer needs, topics and opportunities where content can most meaningfully influence discovery and acquisition.

Posted 10/10/2026full-timeNew York City • New York • United StatesLead💰 $123,000 - $215,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading content-led acquisition strategies that leverage AI and emerging technologies to drive measurable business growth. Proven ability to build cross-functional partnerships and lead teams in fast-paced environments while translating customer insights into actionable marketing initiatives.

Highest-signal resume keywords

Content-Led Acquisition StrategyAI and Emerging TechnologiesCross-Functional LeadershipDigital Growth and AcquisitionStrategic Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyDigital MarketingAI ImplementationMarketing AutomationData AnalysisCustomer Journey MappingPerformance MeasurementMarket AnalysisContent OptimizationVendor Evaluation

Soft Skills

Strategic Decision MakingInfluencing StakeholdersTeam LeadershipCommunicationAdaptability

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Customer AcquisitionContent EcosystemFirst and Third Party ChannelsConsumer BehaviorMarketing Capabilities

About the role

Key responsibilities & impact

Define and lead Prospect’s content-led acquisition strategy, identifying customer needs, topics and opportunities where content can most meaningfully influence discovery and acquisition.
Build the next generation of content capabilities, applying AI and emerging technologies to transform how content is identified, created, optimized, distributed and maintained at scale.
Develop a connected content ecosystem across first and third party channels, partnering across channel teams to strengthen authority, extend reach and create more integrated customer journeys.
Identify and incubate emerging acquisition opportunities, translating changes in consumer behavior into focused pilots, learning agendas and clear recommendations to scale, evolve or stop.
Lead key external partnerships and capability evaluations, translating new platform and vendor capabilities into meaningful marketing use cases.
Lead and develop a Senior Marketing Manager, providing strategic leadership and team direction.
Partner with analytics to evolve measurement, connecting AI indicators to business outcomes.
Partner closely with critical internal and external partners to ensure work is connected.

Requirements

What you’ll need

A commercially minded marketing leader with a strong track record of translating customer needs and market shifts into strategies that drive measurable business growth.
Experience in content, digital growth, acquisition or adjacent disciplines, with a clear understanding of how content influences customer decision-making across first and third party environments.
Demonstrated experience building or transforming marketing capabilities using AI, automation or emerging technology, moving beyond experimentation to proven business outcomes.
Comfortable operating in fast-moving, ambiguous environments, making clear strategic choices where established playbooks do not yet exist.
A strong cross functional leader who can influence senior stakeholders without direct authority, establish shared priorities and mobilize teams across complex organizations.
A strong people leader and communicator who can move seamlessly between long-term vision, practical execution and executive-level decision making.
Bachelor's Degree.
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship for these positions.

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities