Director, Membership Recognition, Reinforcement

American Express

. Define and evolve the Recognition strategy beyond tenure-based programs .

Posted 9/22/2026full-timeNew York City • New York • United StatesLead💰 $123,000 - $215,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading customer-centric marketing strategies, leveraging analytics and insights to drive engagement and measurable outcomes. Proven ability to lead high-performing teams and influence senior stakeholders across various functions.

Highest-signal resume keywords

Customer Engagement StrategyCross-Functional LeadershipData-Driven Decision MakingTeam Development and CoachingStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer InsightsPerformance AnalyticsProduct MarketingLoyalty ProgramsCustomer Lifecycle ManagementRoadmap DevelopmentFinancial Relief ProgramsCross-Sell StrategiesRetention Strategies

Soft Skills

Excellent Communication SkillsAnalytical OrientationCommercial OrientationInnovation and Change LeadershipProblem Solving

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Customer-Centric StrategiesRelationship ManagementMarketing DisciplinesEngagement StrategyOrganizational Alignment

About the role

Key responsibilities & impact

Define and evolve the Recognition strategy beyond tenure-based programs
Recognize and celebrate meaningful moments throughout the customer lifecycle through personalized experiences
Lead Relationship Evolution strategy at pivotal Card Member relationship moments, including cross-sell, upgrades, retention saves, and financial relief programs
Own Supplemental Card Engagement strategy across U.S. Consumer portfolios
Lead Lending Engagement strategy for Plan It, Pay Over Time, product line increases, customer-level pricing, and other lending treatments
Develop and prioritize strategic roadmaps using customer insights, analytics, and performance data
Build alignment and influence senior stakeholders across Product, Customer Growth, Membership Engagement, Analytics, Brand, Servicing, Risk, and other partners
Lead, coach, and develop a high-performing team of marketers

Requirements

What you’ll need

8+ years of experience in marketing, customer engagement, loyalty, product marketing, or related disciplines
Demonstrated experience developing and leading customer-centric strategies
Ability to create structure around complex or ambiguous opportunities and translate vision into clear priorities and actionable roadmaps
Strong customer, analytical, and commercial orientation
Ability to translate insights and business objectives into differentiated strategies and measurable outcomes
Proven ability to lead complex, cross-functional initiatives, build alignment, and influence senior stakeholders across organizational boundaries
Demonstrated ability to challenge the status quo, identify new opportunities, and lead innovation and change
Proven people leadership, including coaching, developing, and empowering high-performing teams
Excellent written and verbal communication skills
Bachelor's Degree Required
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities