Director, Sales Activation – Amex Offers & Ads

American Express

. Lead, develop, and inspire the newly created Sales Activation team .

Posted 9/28/2026full-timeNew York City • New York • United StatesLead💰 $123,000 - $215,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading sales activation teams, developing scalable operating processes, and ensuring compliance and governance in campaign execution. Proven ability to enhance merchant experience and drive organizational capabilities through strategic planning and performance management.

Highest-signal resume keywords

Sales Activation LeadershipCampaign Execution ManagementProcess ImprovementPerformance Management FrameworksCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic ThinkingOperational EfficiencyData-Driven Decision MakingQuality AssuranceRisk ManagementAutomation IdentificationWorkflow SimplificationPerformance ReportingMerchant SegmentationCapacity Planning

Soft Skills

Highly OrganizedProactivePersuasive CommunicationCustomer-First MindsetChange Management

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Governance StructureService ModelsOperational ExcellenceMerchant RelationshipsBusiness Reviews

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Lead, develop, and inspire the newly created Sales Activation team
Establish the team’s operating model, SLAs, governance structure, roles and responsibilities, and performance standards
Allocate resources across merchant portfolios, sales-specific campaign execution, and operational functions
Build organizational capabilities through coaching, employee development, career planning, and succession management
Foster continuous improvement, collaboration, ownership, and operational excellence
Own sales-specific campaign execution from verbal win through campaign submission, insertion order approvals, acquiring merchant assets, merchant communication, and campaign reporting
Ensure campaigns are executed accurately, efficiently, on time, and in accordance with governance and compliance requirements
Identify opportunities for automation, workflow simplification, standardization, and process redesign
Develop scalable operating processes for Amex Offers and future Ads products
Partner with Product, MarOps, Analytics, Finance, Legal, Go to Market, and other stakeholders
Establish quality assurance, risk management, and compliance controls
Own servicing strategy for merchant relationships below $50K in annual investment
Develop merchant segmentation, coverage, and service models
Lead capacity planning and workload allocation
Improve merchant experience, engagement, and retention
Establish and manage performance-management frameworks
Track team productivity, campaign throughput, cycle time, execution quality, merchant satisfaction, SLA performance, and portfolio retention
Deliver business reviews and performance reporting to senior leadership
Develop business cases and recommendations for automation, technology, process improvement, and organizational capabilities

Requirements

What you’ll need

Bachelor's Degree
An experienced leader who combines strategic thinking with disciplined execution
Highly organized, proactive, and able to persuade across the team and with partners
Comfortable operating within whitespace and challenging the status quo when there is opportunity to improve
Comfortable building and transforming operating models, leading teams through change, using data to drive decisions, and navigating a complex cross-functional environment
Strong customer-first mindset while maintaining rigorous standards for execution, governance, controls, and operational efficiency
Ability to build a scalable organization through processes, capabilities, technology, and talent
Employment eligibility to work with American Express in the U.S. is required; the company will not pursue visa sponsorship

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Equity (if applicable)