Director – Small Business Strategy, Go-To-Market

American Express

. Lead end-to-end Small Business marketing strategy and go-to-market initiatives from proposition development through launch, optimization, and ongoing engagement .

Posted 10/7/2026full-timeRemote • New York • United StatesLead💰 $123,000 - $215,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies and go-to-market plans, particularly in financial services and B2B sectors. Capable of synthesizing customer insights and competitive intelligence to create compelling value propositions and drive alignment across cross-functional teams.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentCustomer Research SynthesisCross-Functional Team LeadershipStrategic Marketing AbilityPerformance Metrics Assessment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentValue Proposition DefinitionCustomer Experience DesignData AnalysisPerformance Insights Assessment

Soft Skills

Influencing SkillsCollaborationStorytellingNegotiation SkillsCustomer-First Orientation

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Financial ServicesB2B MarketingSmall BusinessGo-To-Market InitiativesCustomer Engagement

About the role

Key responsibilities & impact

Lead end-to-end Small Business marketing strategy and go-to-market initiatives from proposition development through launch, optimization, and ongoing engagement
Define value propositions, positioning, messaging, audiences, channel approaches, and integrated customer experiences
Transform go-to-market from episodic launches to iterative, always-on solutions
Use customer research, behavioral and performance data, competitive intelligence, and market trends to identify opportunities
Inform product positioning, messaging, creative strategy, and GTM decisions
Mobilize and align partners across Marketing, Small Business Product, Communications, and other key functions
Translate product features and partner benefits into differentiated customer messaging across acquisition and existing customer experiences
Create integrated GTM roadmaps with strategies, milestones, decision points, dependencies, and measurement frameworks
Define success metrics and assess GTM effectiveness using performance insights
Identify optimization opportunities and inform future product and marketing strategies
Develop narratives communicating strategic choices, recommendations, progress, risks, and business impact to senior leaders

Requirements

What you’ll need

Proven experience developing marketing strategy and go-to-market plans for products, propositions, benefits, or other complex customer offerings, ideally within financial services, payments, B2B, or Small Business
Strong strategic marketing ability connecting customer needs, product capabilities, competitive dynamics, and business objectives into differentiated value propositions and actionable GTM strategies
Demonstrated success transforming go-to-market models from one-time launches to ongoing customer solutions
Strong customer-first orientation and ability to translate product features and partnership benefits into compelling customer messaging
Ability to synthesize customer research, competitive intelligence, performance data, and business inputs into insights and recommendations
Ability to lead through influence and mobilize complex cross-functional teams without direct authority
Exceptional written, verbal, and visual communication and storytelling skills
Ability to influence senior leaders and drive alignment around strategic recommendations
Comfortable operating in ambiguous, fast-paced environments with multiple stakeholders and competing priorities
Hands-on, proactive, and highly accountable
Strong collaboration, influencing, and negotiation skills
People leadership experience, including coaching, motivating, and developing talent
8–10 years of business and marketing experience preferred
Employment eligibility to work with American Express in the United States; visa sponsorship is not available
Bachelor's Degree

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Equity, if applicable