Manager, Consumer Proprietary Products and Banking Communications

American Express

. Develop and execute comprehensive communications strategies, approaches, and content supporting U.S.

Posted 9/22/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $89,250 - $150,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive communications strategies, with a strong focus on media relations, influencer marketing, and stakeholder engagement. Proven ability to manage multiple priorities while delivering impactful results in the premium consumer landscape.

Highest-signal resume keywords

Public Relations ExperienceMedia RelationsCommunications Strategy DevelopmentInfluencer MarketingStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications StrategyContent DevelopmentKPI MeasurementPress Release WritingStorytellingSocial Media ManagementProject ManagementBudget ManagementStakeholder EngagementCrisis Communication

Soft Skills

Strategic ThinkingCollaborationAttention to DetailJudgementAdaptability

Industry Keywords

Premium Consumer LandscapeCorporate AffairsInfluencer CampaignsMedia InquiriesExecutive VisibilityPress RelationshipsEmerging PlatformsCompetitor AnalysisCommunications Best PracticesU.S. Consumer Services

About the role

Key responsibilities & impact

Develop and execute comprehensive communications strategies, approaches, and content supporting U.S. Consumer Services Proprietary Products, Banking, and Lending business goals.
Lead development and approval of external and internal communications materials, including memos, messaging, talking points, Q&As, press releases, and visual content.
Provide communications counsel to business partners and support executive visibility, including media interview, speaking engagement, and LinkedIn preparation.
Set KPI-driven goals, measure communications impact, and report results to enhance strategies.
Manage social influencer campaigns, including partner identification, briefs, approvals, execution, and reporting.
Identify newsworthy opportunities and develop relationships with press across verticals, focusing on the premium consumer landscape.
Monitor industry and competitor news, provide insights, and collaborate with industry partners.
Help oversee the U.S.-based PR agency and manage budgets.
Collaborate across Corporate Affairs & Communications in the U.S. and globally on enterprise-wide initiatives.
Represent American Express as a spokesperson responding to media inquiries.
Track emerging platforms, trends, competitor news, and communications, social media, and influencer marketing best practices.

Requirements

What you’ll need

Minimum of 5 years of PR experience, including PR agency experience, with deep knowledge of the premium consumer landscape.
Established ability to influence and counsel internal and external stakeholders and apply strong judgement while managing multiple priorities.
Experience developing and executing successful communications and influencer marketing strategies.
Superior writing skills, strategic thinking, and presentation skills.
Media relations experience with proven media results including creativity in developing and managing storytelling with national, local and trade press.
Strong organization and attention to detail.
Excellent judgement; knows when to ask for help.
Self-starter, strong collaborator, good project manager, and able to work independently while operating as an adaptable team player.
Ability to deal with confidential information without exception.
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship.

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities