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Manager, Customer Lifecycle & Membership – International Card Services
American Express. Build the membership marketing channel strategy, focusing on Super Premium, Loyalty, and Digital channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive marketing expertise within financial services, focusing on customer segmentation, lifecycle marketing, and data-driven decision-making. Proven ability to lead and develop high-performing teams while managing multi-channel campaigns and delivering actionable insights for business growth.
Highest-signal resume keywords
Marketing Strategy DevelopmentCustomer SegmentationMulti-Channel Campaign ManagementData-Driven Decision-MakingPeople Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance MeasurementCustomer EngagementLoyalty MarketingAnalytical AcumenPersonalisationROI ReportingIncremental Business GrowthRisk ManagementCompliance Management
Soft Skills
Stakeholder ManagementCommunication SkillsInfluencing SkillsTeam DevelopmentExecutive Presence
Industry Keywords
Financial ServicesRegulated IndustryCustomer ValueDigital MarketingMarketing Metrics
About the role
Key responsibilities & impact- Build the membership marketing channel strategy, focusing on Super Premium, Loyalty, and Digital channels
- Leverage customer data and insights to identify segments, behaviours, and opportunities that unlock incremental billed business and long-term customer value
- Lead, coach, and develop a team of four marketing professionals
- Build team capability in campaign management, optimisation, performance measurement, and data-driven marketing practices
- Oversee targeted, multi-channel campaigns across digital channels, personalisation, and offer strategy platforms
- Partner with Product, Analytics, Brand, Compliance, Global Marketing, and Merchant teams on integrated enterprise marketing initiatives
- Manage channel budgets, approvals, and operational processes to meet compliance and risk management requirements
- Own and optimise Card Member engagement, NPS, retention, loyalty, and marketing-driven billed business metrics
- Deliver insight-led reporting demonstrating ROI, incremental impact, and continuous-improvement opportunities
Requirements
What you’ll need- Extensive marketing experience, ideally within financial services or a highly regulated industry
- Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams
- Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes
- Exceptional stakeholder management, communication, and influencing skills across all organisational levels
- Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making
- Proven success managing multi-channel campaigns and complex customer journeys
- Strong analytical and commercial acumen, with experience translating insights into actionable business recommendations
- Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership
Benefits
Comp & perks- 13 Month Secondment/Contract
- Hybrid work arrangement