Manager, Direct Channels, Optimization & Analytics

American Express

. Lead strategy and performance for the Small Business Direct Mail acquisition channel, owning short- and long-term channel strategy and identifying opportunities to drive profitable growth through investment optimization, product strategy, and continuous experimentation .

Posted 9/22/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $89,250 - $150,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong strategic leadership in marketing and product management, with a focus on optimizing investment portfolios and driving profitable growth through data-driven decision-making. Excels in relationship management and team development, fostering collaboration and alignment across diverse stakeholders.

Highest-signal resume keywords

Marketing StrategyData AnalysisFinancial AcumenPeople LeadershipStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Investment OptimizationForecastingPerformance MonitoringROI EvaluationChannel Strategy

Soft Skills

Influencing SkillsNegotiation SkillsCommunication SkillsCollaborationResilience

Industry Keywords

Direct MailGrowth OpportunitiesTest-and-Learn AgendaMarketing LandscapeBusiness Impact

About the role

Key responsibilities & impact

Lead strategy and performance for the Small Business Direct Mail acquisition channel, owning short- and long-term channel strategy and identifying opportunities to drive profitable growth through investment optimization, product strategy, and continuous experimentation
Own monthly forecasting, results reporting, and performance monitoring, translating complex channel data into clear insights, risks, opportunities, and recommendations for senior leadership
Manage and optimize a significant marketing investment portfolio, partnering across Finance, Analytics, Product, and Marketing to identify high-ROI growth opportunities
Build and nurture relationships with internal partners to identify, prioritize, and execute growth opportunities
Identify opportunities to improve and automate channel processes and capabilities across forecasting, reporting, and performance management
Lead with an external perspective by monitoring competition and the broader marketing landscape
Manage the Direct Mail test-and-learn agenda, prioritizing initiatives based on expected business impact, strategic value, and channel priorities
Manage 1–2 direct reports

Requirements

What you’ll need

Demonstrated experience across Marketing, Product, Strategy, or a similar function with transferrable skills
Ability to think strategically, assess critical business needs, and identify actionable solutions
Analytical mindset with expertise in leveraging data to make decisions, prioritize, and demonstrate impact
Robust financial acumen with the ability to evaluate ROI, define a strategy to deliver on targets, and drive profitable growth
Outstanding influencing and negotiating skills, with the ability to manage relationships across varying remits
Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
Exceptional people leader who can empower and coach direct reports to succeed, and invest in talent across the team, specifically in career and development
Energetic leader who models resilience and optimism in the face of challenges
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities