Manager – Organic Social Strategy

American Express

. Define and lead the overarching social media strategy for Amex enterprise channels, aligned with enterprise brand, marketing, and business goals .

Posted 11/6/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $89,250 - $150,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy development, content creation, and audience engagement, with a strong focus on analytics and performance optimization. Proven ability to lead cross-functional collaboration and manage agency partnerships while ensuring compliance with brand standards.

Highest-signal resume keywords

Social Media StrategyContent DevelopmentAudience EngagementAnalytical SkillsProject Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationVideo EditingEditorial StrategyKPI DefinitionPerformance Measurement

Soft Skills

Organizational SkillsCommunication SkillsCollaborationRelationship ManagementInfluencing Skills

Industry Keywords

Brand StandardsCompliance RequirementsSocial-First StorytellingEmerging Content FormatsCross-Functional Teams

About the role

Key responsibilities & impact

Define and lead the overarching social media strategy for Amex enterprise channels, aligned with enterprise brand, marketing, and business goals
Lead editorial strategy, content development, and execution of social-first storytelling advancing Amex marketing and brand priorities
Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences
Collaborate with cross-enterprise teams on channel planning and content amplification
Lead agency partnerships across strategy, creative development, community management, and measurement
Define KPIs and measurement frameworks to evaluate channel and content performance and translate insights into optimization strategies
Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities
Ensure social content aligns with brand standards, compliance requirements, and reputational risk guidelines

Requirements

What you’ll need

5+ years of relevant experience in marketing and/or content development
Strong background in social, including experience creating and editing video content
Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats
Strong analytical skills, with the ability to translate performance insights into actionable strategic recommendations
Comfortable operating in ambiguity and building new processes, strategies, and approaches from the ground up
Exceptional organizational and project leadership skills, with the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments
Excellent written and verbal communication skills, including presentations to leadership
Collaborative marketer with outstanding relationship skills and experience influencing and mobilizing cross-functional teams
Strong communicator with a desire to add to team culture, colleague engagement, and development
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship
Preferred: Experience developing compelling content strategies and deliverables for enterprise or international audiences

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities