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Manager – US Media, Investment & Optimization
American Express. Support US Above-The-Line media investments across channels, with emphasis on Linear TV, Streaming, and Social channels.
Posted 9/26/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $89,250 - $150,250 per yearWebsite
About the role
Key responsibilities & impact- Support US Above-The-Line media investments across channels, with emphasis on Linear TV, Streaming, and Social channels.
- Ensure buys align to approved strategy, audience priorities, budget, flighting, and performance goals.
- Track commitments, pacing, delivery, guarantees, added value, makegoods, and optimization opportunities throughout the campaign lifecycle.
- Evaluate new media opportunities and partner proposals for quality, efficiency, audience fit, reach/frequency, measurement readiness, and brand safety.
- Maintain understanding of media marketplace channel currencies, pricing dynamics, buying cycles, partner capabilities, emerging formats, and marketplace innovation.
- Partner with Media Analytics, Strategy & Planning, and agency teams to monitor performance, share investment learnings, and inform in-flight optimizations and future planning.
Requirements
What you’ll need- Direct experience managing, negotiating, and stewarding large-scale media buys and media investments required.
- Live sports media buying or sponsorship-led media investment experience required, including familiarity with seasonality, rights-holder packages, and media partner offerings.
- Experience working with media agencies required; agency background or hands-on buying experience strongly preferred.
- Knowledge of media investment fundamentals, including CPM, CPP/GRP/TRP, impressions, reach/frequency, audience guarantees, delivery pacing, and post-buy reporting.
- Ability to track investment details, budgets, partner commitments, and campaign delivery with a high level of accuracy and accountability.
- Strong partner management skills with proven ability to influence and negotiate across complex media plans.
- Ability to distill complex marketplace, investment, and performance information into clear recommendations and structured communications.
- Collaborative spirit and comfort working in a matrixed environment across Strategy & Planning, Analytics, Finance, Legal, Procurement, agency teams, and media partners.
- Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship.
Benefits
Comp & perks- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities