Manager, US Media – Strategy & Planning

American Express

. Lead strategy and execution of paid media for Amex’s sports sponsorships and tentpole moments .

Posted 9/19/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $89,250 - $150,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid media planning and execution, with a strong focus on sports sponsorships and media partnerships. Proven ability to manage cross-functional teams and develop strategic, integrated media campaigns that drive brand presence and engagement.

Highest-signal resume keywords

Paid Media PlanningSports Sponsorship ManagementProject ManagementRelationship ManagementBroadcast Media Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyDigital Media ExecutionBroadcast SponsorshipsAgency ManagementPresentation Development

Soft Skills

Attention to DetailCollaborative LeadershipCreative Problem SolvingInfluencing SkillsOrganizational Skills

Industry Keywords

Sports Media LandscapeCross-Functional CollaborationMarket Trends MonitoringMedia AnalyticsBrand Presence

About the role

Key responsibilities & impact

Lead strategy and execution of paid media for Amex’s sports sponsorships and tentpole moments
Maximize the impact of the sports portfolio and media investments through strategic approach and tactical execution
Integrate sports media into broader US above-the-line media campaigns
Enable operations, partner management, and end-to-end execution of sports sponsorship and contractual media, including broadcast sponsorships, integrations, and social and digital paid media
Work across cross-functional teams to develop and execute integrated, prospect-facing plans for full-season and activation-led heat moments
Maintain an external perspective by monitoring industry trends, competitor activities, and emerging opportunities

Requirements

What you’ll need

Experience in paid media planning, strategy and execution required
Experience in managing brand presence around major sports leagues required
Experience working with or managing agencies and media partners required, with a preference on agency background
Excellent project/process management and organizational skills with a strong attention to detail
Deep understanding of the sports media landscape, with a heavy emphasis on broadcast and broadcast sponsorships, and digital media
Skilled at clearly and persuasively articulating ideas, with a proficiency in creating advanced level presentations for a broad range of audiences
Excellent relationship management skills with proven ability to build and strengthen relationships at all levels
Able to work autonomously and lead collaboratively with a strong ability to bring others along
Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner across Global Media and Media Analytics teammates
Strong partner management skills with proven ability to influence & negotiate
Passion for innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
Employment eligibility to work with American Express in the U.S. is required; the company will not pursue visa sponsorship for these positions.

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities