Marketing Analyst

American Express

. Own day-to-day management of Amex Business organic social channels, including publishing, feed curation, content pacing, and community management .

Posted 10/8/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $65,500 - $102,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing social media channels and executing content strategies across various platforms, with a strong focus on analytics and performance optimization. Proven ability to collaborate with cross-functional teams and agency partners to drive brand engagement and compliance.

Highest-signal resume keywords

Social Media ManagementContent Strategy DevelopmentAnalytical SkillsCross-Functional CollaborationB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media PlatformsContent DevelopmentPerformance Data AnalysisEditorial Calendar ManagementCampaign Strategy Execution

Soft Skills

Excellent Communication SkillsRelationship-BuildingOrganizational SkillsCuriosityProactivity

Industry Keywords

Digital MarketingCommunity ManagementBrand Standards ComplianceEmerging Social TrendsIntegrated Marketing Campaigns

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own day-to-day management of Amex Business organic social channels, including publishing, feed curation, content pacing, and community management
Execute social-first content and campaign strategies across LinkedIn, Instagram, Facebook, and emerging platforms
Partner with Product, Brand, Go to Market, Enterprise Social, and agency partners on product launches, campaigns, and heat moments
Collaborate with agency partners on content development, creative execution, community management, and reporting
Lead the end-to-end social content approval process, coordinating cross-functional reviews and managing approval workflows
Monitor channel performance, develop recurring reporting, and translate insights into content and channel recommendations
Optimize content strategy based on audience behavior, platform best practices, competitive activity, and emerging social trends
Support social planning and intake processes and maintain the editorial calendar
Ensure social content complies with brand standards, compliance requirements, and reputational risk guidelines

Requirements

What you’ll need

3+ years of relevant experience in social media, digital marketing, content strategy, or related marketing fields
Strong understanding of social media platforms, including experience supporting brand social channels and knowledge of platform best practices
Experience developing social content and supporting integrated marketing campaigns for B2B, small business, or enterprise audiences preferred
Strong analytical skills, with the ability to interpret performance data, identify actionable insights, and translate learnings into recommendations that improve content and channel performance
Highly organized with the ability to manage multiple projects and priorities in a fast-paced, highly matrixed environment
Excellent written and verbal communication skills
Collaborative marketer with strong relationship-building skills and experience working across cross-functional teams and agency partners
Curious and proactive with an interest in emerging social trends, audience behaviors, and evolving platform capabilities

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities