Marketing Coordinator, Paid Social, Content

American Express

. Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes .

Posted 10/12/2026full-timeSydney • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social and media campaigns, with a strong focus on acquisition outcomes and performance measurement. Proficient in stakeholder communication, project management, and data-driven decision-making to enhance marketing effectiveness.

Highest-signal resume keywords

Campaign ManagementPaid Media OptimizationStakeholder CommunicationData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionMedia TrackingPerformance ReportingBudget ManagementCreative Asset DevelopmentAttribution MeasurementDigital MarketingContent MarketingSocial Media ManagementAnalytics

Soft Skills

Excellent CommunicationOrganizational SkillsRelationship BuildingAdaptabilityProactive Mindset

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in CommunicationsBachelor's Degree in Media

Industry Keywords

Paid SocialDirect MediaAcquisition CampaignsCreative Team CollaborationEmerging Media OpportunitiesAgency PartnershipsCampaign OptimizationStakeholder EngagementDigital Marketing StrategiesContent Initiatives

About the role

Key responsibilities & impact

Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes
Own the day-to-day management of assigned campaigns, coordinating timelines, creative delivery, implementation requirements, campaign status and stakeholder communications
Act as a key point of contact for agency partners, publishers and internal teams, proactively managing queries, identifying risks and escalating strategic decisions where required
Execute end-to-end acquisition campaigns, from briefing and implementation through to tracking, tagging, measurement and reporting
Work closely with the Paid Search and Programmatic teams to ensure paid channel activity is integrated, aligned and delivering against broader acquisition objectives
Support budget management processes, including media tracking, reconciliations and invoicing
Partner with the Creative Team and agency partners to develop and optimise assets that drive engagement, consideration and conversion across channels
Lead the day-to-day delivery of content initiatives, including customer sourcing, approvals, publisher coordination and paid media implementation
Build relationships with publishers and platform partners and keep up to date with emerging opportunities, products and capabilities
Work with Analytics partners to support campaign measurement, attribution and performance reporting
Monitor campaign and creative performance, identify trends and optimisation opportunities, and contribute to continuous improvement initiatives
Support the launch of new campaigns, products and offers by ensuring media, tracking and measurement requirements are delivered accurately and on time

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, Media or a related discipline
Passion for marketing, media and understanding how paid channels contribute to business growth
Excellent written and verbal communication skills, with strong attention to detail
Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines simultaneously
Ability to build effective working relationships across a diverse group of stakeholders, agencies and partners
Curious, analytical and comfortable using data and insights to inform decision-making and optimisation opportunities
Demonstrated ability to take ownership of workstreams and drive outcomes in a fast-paced environment
Adaptable and resilient, with the ability to respond to changing business priorities
Proactive, solutions-oriented mindset with a willingness to learn and continuously develop new skills
Collaborative team player who enjoys working in a supportive, high-performing environment
Experience across digital marketing, paid media, social media, content marketing or agency environments is advantageous but not essential
Successful completion of a background verification check, subject to applicable laws and regulations

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
Support for financial well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities