Senior Analyst, Business Line of Credit, Lifecycle Marketing

American Express

. Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app .

Posted 10/26/2026full-timeNew York City • New York • United StatesSenior💰 $78,000 - $124,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing initiatives, leveraging data insights to optimize customer engagement and campaign performance. Proven ability to manage cross-functional projects from strategy through execution while effectively communicating with stakeholders.

Highest-signal resume keywords

Lifecycle MarketingEmail MarketingData AnalysisCampaign ManagementCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingCustomer MarketingProduct MarketingCampaign Performance AnalysisTargetingSegmentationPersonalizationTest and Learn PlansStakeholder ManagementCreative Development

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationCollaborationTime ManagementAnalytical Rigor

Tools & Technologies

Salesforce Marketing Cloud

Industry Keywords

Customer InsightsCustomer JourneysMarketing AutomationPerformance OptimizationBusiness Reviews

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app
Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization
Partner with Analytics, Product, and Marketing Automation & Enablement to translate lifecycle strategies into actionable campaigns, including targeting, segmentation, personalization, and test and learn plans
Manage lifecycle campaigns and customer journeys from concept through execution, including strategy, targeting, copy and creative development, stakeholder approvals, deployment, and post-campaign analysis
Serve as the day-to-day owner for initiatives, coordinating across internal teams and partners to ensure high-quality and timely execution
Develop and execute tests across messaging, cadence, creative, targeting, and customer journeys, using results to optimize marketing performance and the customer experience
Monitor and analyze campaign and lifecycle performance to identify key trends, insights, and opportunities for optimization
Translate performance data into clear, actionable recommendations and contribute to business reviews, planning discussions, and leadership updates

Requirements

What you’ll need

3–5 years of experience in lifecycle, customer, or product marketing, with hands-on experience across customer-facing channels, particularly email
Salesforce Marketing Cloud experience is a plus
Strong data aptitude and analytical rigor with the ability to translate data and customer insights into actionable recommendations
Demonstrated ability to own initiatives from planning through execution and measurement while effectively managing multiple priorities and stakeholders
Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional partners in a fast-paced environment
Bachelor's Degree

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities