Senior Analyst – Cross Product Marketing

American Express

. Own and evolve the Cross-Product marketing strategy for Small Business Card features .

Posted 10/27/2026full-timeNew York City • New York • United StatesSenior💰 $78,000 - $124,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing cross-channel marketing strategies, with a strong focus on email and digital marketing to drive customer engagement and measurable business outcomes. Proficient in campaign management, performance measurement, and leveraging data insights for continuous optimization.

Highest-signal resume keywords

Email MarketingDigital MarketingCampaign ManagementData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

End-To-End Campaign ExecutionPersonalization StrategiesSegmentation TechniquesA/B TestingKPI DefinitionPerformance MeasurementCustomer Journey DesignMarketing Strategy DevelopmentInsight GenerationCompliance in Marketing

Soft Skills

Analytical SkillsProblem-SolvingStakeholder ManagementCollaborationCommunication Skills

Tools & Technologies

MYCAEmail PlatformsAnalytics ToolsMarketing Automation SoftwareCustomer Research Tools

Industry Keywords

Financial ServicesMarketing OperationsCustomer ExperienceComplianceMatrixed Organization

About the role

Key responsibilities & impact

Own and evolve the Cross-Product marketing strategy for Small Business Card features
Develop a cohesive curriculum driving awareness, adoption, and sustained usage across the Small Business portfolio
Lead end-to-end campaign execution from insight generation and audience segmentation through targeting, creative briefing, legal alignment, and deployment
Design and deliver personalized cross-channel customer journeys across email, landing page, and MYCA
Partner with Product, Analytics, Risk, Legal, Compliance, Marketing Operations, and external agencies
Drive Test & Learn and personalization strategies, including A/B testing, segmentation, and continuous optimization
Own performance measurement, define KPIs, and translate campaign results into actionable insights and recommendations
Leverage customer research, campaign insights, and product knowledge to refine messaging and targeting
Ensure marketing excellence and compliant customer communications

Requirements

What you’ll need

2+ years of experience in email and/or digital marketing with a demonstrated ability to drive engagement and measurable business outcomes
Financial services experience is a plus
Proven ability to manage end-to-end campaigns
Strong analytical and problem-solving skills, with the ability to translate complex data into clear insights and actionable recommendations
Experience with personalization, segmentation, and Test & Learn frameworks
Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
Strong stakeholder management and collaboration skills in a matrixed organization
Intellectual curiosity and strategic mindset
Passion for delivering exceptional customer experiences
Strong communication and storytelling skills
Employment eligibility to work with American Express in the United States is required; visa sponsorship will not be pursued

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities