Senior Analyst – Digital Marketing

American Express

. Own and advance web and mobile confirmation performance, focusing on card confirmation completion, treatment conversion, and measurable contribution to channel growth .

Posted 10/6/2026full-timeNew York City • New York • United StatesSenior💰 $78,000 - $124,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong project management and analytical skills to enhance web and mobile confirmation performance, while effectively collaborating across functions to drive strategic insights and operational excellence.

Highest-signal resume keywords

Project ManagementAnalytical SkillsCross-Functional CollaborationStrategic ThinkingAttention to Detail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data InterpretationPerformance MeasurementReporting Systems NavigationCampaign ExecutionSource Code ManagementPersonalization SetupForecastingReporting Quality

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

Microsoft ExcelMicrosoft PowerPoint

Industry Keywords

Marketing Execution ProcessesAmerican Express

About the role

Key responsibilities & impact

Own and advance web and mobile confirmation performance, focusing on card confirmation completion, treatment conversion, and measurable contribution to channel growth
Identify journey friction points, confirmation barriers, and optimization opportunities across web and mobile experiences to shape future channel strategy
Partner with multiple Analytics teams to deepen funnel visibility and measurement capabilities
Identify reporting gaps and recommend new views, diagnostics, or tools to improve understanding of performance drivers
Lead operations to ensure accurate, autonomous, and timely launch readiness
Manage recurring reporting and forecasting R&O inputs
Develop succinct commentary translating performance trends into business implications and recommendations
Partner cross-functionally to align requirements, communicate dependencies, escalate risks, and drive issue resolution to completion

Requirements

What you’ll need

Excellent project management skills with the ability to manage multiple projects at once, operate autonomously, and prioritize effectively
Highly collaborative and comfortable in a cross-functional environment with many stakeholders to align on requirements and troubleshooting problems
Strong analytical skills with ability to navigate different reporting systems to pull data, interpret data, and translate into cohesive insights
Strong strategic and critical thinking skills, with the ability to connect data, customer behavior, operational execution, and business outcomes into a clear point of view
Exceptional attention to detail and commitment to operational excellence, particularly in campaign execution, source code management, personalization setup, approval processes, and reporting quality
Knowledge of marketing execution processes at American Express preferred
Excellent verbal and written communication skills preferred
Excellent Microsoft Excel and PowerPoint skills preferred
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities