Senior Analyst, Experiential Marketing

American Express

. Own key workstreams supporting Resy brand, enterprise, and/or sponsorship programming from concept development through launch, execution, and wrap .

Posted 9/21/2026full-timeNew York City • New York • United StatesSenior💰 $78,000 - $124,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing complex event workstreams, including ideation, execution, and post-event analysis, while effectively collaborating with cross-functional teams and external partners. Proficient in translating brand objectives into engaging consumer experiences within the hospitality sector.

Highest-signal resume keywords

Experiential MarketingEvent ProductionProject ManagementStakeholder CommunicationBudget Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Workstream ManagementProgram Proposal DevelopmentProduction PlanningKPI TrackingSpreadsheet Skills

Soft Skills

Confidence in CommunicationProblem-SolvingCollaboration

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

HospitalityDining-Led ExperiencesLegal ComplianceEvent ActivationExternal Agency Management

About the role

Key responsibilities & impact

Own key workstreams supporting Resy brand, enterprise, and/or sponsorship programming from concept development through launch, execution, and wrap
Partner with Resy and Amex marketing teams to develop and execute go-to-market plans for events and activations
Manage day-to-day workstreams with external event production agencies
Partner with legal and compliance teams to navigate review processes and secure approvals
Drive end-to-end event workstreams including ideation, partner curation and management, ticketing setup, production planning, guest experience, on-site execution, and post-event reporting
Travel to and actively support events across U.S. cities, troubleshooting issues in real time
Develop program proposals, production decks, run-of-show documents, spreadsheets, stakeholder updates, and event recaps
Track event budgets and KPIs, maintain reporting, and translate results into recommendations

Requirements

What you’ll need

Bachelor's degree
4-6 years of experience in experiential marketing and/or event production
Demonstrated ownership of complex event workstreams
Experience managing external agencies
Experience working in or closely with restaurants, hospitality venues, chefs, or other hospitality partners
Strong understanding of the operational realities of live, dining-led experiences
Demonstrated project management experience across multiple teams, partners, timelines, and priorities
Experience translating brand and marketing objectives into consumer-facing experiences
Confidence communicating with senior leaders and external partners
Experience navigating legal, compliance, and/or other complex approval processes
Strong presentation and spreadsheet skills
Ability to travel to other U.S. cities approximately 25-30% of the time
Employment eligibility to work with American Express in the United States is required; visa sponsorship is not provided

Benefits

Comp & perks

Annual bonus
Benefits