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Senior Analyst – Marketing
American Express. Intake ICS customer objectives and develop annual co-brand marketing plans across stakeholders.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies and campaigns, with a strong focus on customer experience and stakeholder collaboration. Proficient in digital marketing execution, performance measurement, and compliance with regulatory standards.
Highest-signal resume keywords
Digital Marketing Strategy ExecutionCampaign ManagementStakeholder CollaborationKPI Performance MeasurementProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign Performance AnalysisCustomer Experience OptimizationMarketing Collateral DevelopmentRegulatory Compliance
Soft Skills
Strong Communication SkillsRelationship BuildingInfluencing SkillsAttention to DetailGrowth Mindset
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointMicrosoft Office SuiteEmerging AI Tools
Industry Keywords
Co-Brand MarketingCustomer LifecycleMarketing ExcellenceMulti-TaskingFast-Paced Environment
About the role
Key responsibilities & impact- Intake ICS customer objectives and develop annual co-brand marketing plans across stakeholders.
- Bring key stakeholders along to ensure enterprise and partner objectives are met.
- Improve customer experience through relevant, timely, and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
- Lead end-to-end execution of marketing strategies and campaigns.
- Work with creative agencies to develop marketing collateral.
- Obtain stakeholder approval and coordinate with internal systems, internal and external teams, vendors, and partners to deploy marketing initiatives.
- Support flawless execution of marketing plans with local and central teams.
- Strengthen controls and marketing excellence to meet regulatory and compliance requirements.
- Measure campaign performance against KPIs to inform future strategies.
- Complete post-campaign performance analysis to evaluate effectiveness and optimize impact and efficiency.
Requirements
What you’ll need- University degree in marketing, business and/or professional experience in these domains.
- Experience in execution of digital marketing strategies and digital campaign management.
- Strong communication and influencing skills, including presenting to peers and selling new ideas and solutions.
- Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners.
- Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners.
- Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.
- Proficient in Excel and PowerPoint, comfortable with the rest of the Microsoft Office suite, and adaptable to using emerging AI tools.
- Employment eligibility to work with American Express is required; the company will not pursue visa sponsorship.
- Naturally curious and possess a growth mindset.
- Seeks opportunities to learn and develop.
- Professional, self-motivated and driven to succeed.
- Integrity and personal accountability.
- Collaborative and able to work effectively in partnership with different stakeholders.
- Successful completion of a background verification check, subject to applicable laws and regulations.
Benefits
Comp & perks- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities