Senior Analyst, Marketing

American Express

. Support execution and optimization of Resy’s venue retention and lifecycle marketing strategy across email, editorial, and social channels .

Posted 10/10/2026full-timeUnited StatesSenior💰 $78,000 - $124,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, email campaign execution, and content strategy, with a strong focus on partner engagement and retention. Proficient in analyzing performance data to optimize marketing strategies and enhance partner experiences.

Highest-signal resume keywords

Lifecycle MarketingEmail Campaign ExecutionContent Strategy DevelopmentAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM MarketingDigital MarketingContent CreationSegmentationPersonalizationBehavioral TriggersCampaign ReportingAudience DefinitionQuality AssuranceNurture Programs

Soft Skills

Strong Editorial SkillsOrganizational SkillsWritten CommunicationVerbal Communication

Tools & Technologies

HubSpotSEO Principles

Industry Keywords

SaaSTechnologyHospitalityB2B MarketingPartner-Focused Organizations

About the role

Key responsibilities & impact

Support execution and optimization of Resy’s venue retention and lifecycle marketing strategy across email, editorial, and social channels
Lead partner email and lifecycle programs, including Resy’s partner eNewsletter
Develop relevant communications across key partner moments and optimize evergreen engagement strategies
Manage Resy’s B2B editorial ecosystem, including blog maintenance and the content calendar
Translate product capabilities, industry trends, partner stories, and business priorities into partner-facing content
Advance personalization, segmentation, and optimization using partner insights and performance data
Support cross-functional campaign execution with Sales, Partner Success, Product, Product Marketing, Creative, Compliance, and other stakeholders
Support partner retention and loyalty strategies through new channels, programs, events, and partner experiences
Maintain campaign and content processes, timelines, approvals, documentation, and performance reporting

Requirements

What you’ll need

2+ years of experience in lifecycle, CRM, email, B2B, content, digital, or integrated marketing
Experience in SaaS, technology, hospitality, or partner-focused organizations ideally
Hands-on experience developing and executing email or lifecycle marketing campaigns
Understanding of audience definition, content creation, QA, deployment, and reporting
Strong editorial and writing skills
Familiarity with SEO principles is a plus
Experience supporting or executing nurture and lifecycle marketing programs
Understanding of segmentation, personalization, behavioral triggers, and journey-based marketing
Familiarity with HubSpot is a plus
Strong analytical skills using campaign performance, CRM data, partner feedback, research, and qualitative and quantitative insights
Strong project management and organizational skills
Experience managing campaigns, stakeholders, timelines, dependencies, and approval processes
Experience navigating Compliance, Brand, or structured marketing approval processes is a plus
Strong written and verbal communication skills
Employment eligibility to work with American Express in the United States is required; visa sponsorship is not available

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities