Senior Analyst – Paid Search Marketing

American Express

. Own the end-to-end Paid Search strategy, execution, forecasting, and performance for an assigned Card portfolio.

Posted 10/5/2026full-timeNew York City • New York • United StatesSenior💰 $78,000 - $124,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Paid Search strategy, execution, and performance analysis, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to manage complex marketing initiatives while ensuring compliance and delivering actionable insights.

Highest-signal resume keywords

Paid Search StrategyDigital MarketingProject ManagementData AnalysisStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingForecastingAnalyticsAd Copy DevelopmentCampaign OptimizationJira ManagementCompliance ProcessesPerformance ReportingCustomer AcquisitionMarketing Initiatives

Soft Skills

Relationship ManagementStrategic ThinkingProblem-SolvingAttention to DetailCommunication Skills

Tools & Technologies

Google AdsMarketing Execution ToolsAnalytics Platforms

Industry Keywords

Digital MarketingPaid Search TrendsGovernance RequirementsCross-Functional Collaboration

About the role

Key responsibilities & impact

Own the end-to-end Paid Search strategy, execution, forecasting, and performance for an assigned Card portfolio.
Lead Paid Search execution for product launches, product refreshes, limited-time offers, and other strategic marketing campaigns.
Build and manage relationships with Marketing Execution, Enablement, Legal & Compliance, Analytics, Product Marketing, and other stakeholders.
Own the Paid Search testing roadmap and translate learnings into future optimizations.
Lead ad copy development and deliver customer-centric messaging aligned with business objectives and Paid Search best practices.
Lead forecasting, performance reporting, and business insights to support planning and investment decisions.
Analyze performance to identify trends, business drivers, risks, and optimization opportunities.
Own performance communications, executive updates, and deliverables informing leadership decision-making.
Manage portfolio projects, including launch readiness, Jira management, stakeholder communications, and key deliverables.
Own Paid Search compliance and controls processes, ensuring governance requirements and timely campaign approvals.
Stay informed on Google Ads enhancements, Paid Search trends, and industry best practices.

Requirements

What you’ll need

3+ years of experience in digital marketing, performance marketing, project management, analytics, forecasting, or a related field.
Passion for digital marketing with an understanding of Paid Search, performance marketing, and customer acquisition.
Demonstrated experience managing complex marketing initiatives and driving results through cross-functional collaboration.
Strong project management and organizational skills, with the ability to manage multiple priorities and lead initiatives from planning through execution.
Excellent communication and relationship management skills, with the ability to build trusted partnerships and influence stakeholders across multiple teams.
Strategic thinker with the ability to use data and performance insights to make thoughtful business recommendations.
Strong analytical and problem-solving skills, with experience translating data into actionable business insights.
Self-starter with a "can do" attitude, strong sense of ownership, and the ability to navigate ambiguity while delivering results.
Demonstrated curiosity and a test-and-learn mindset with a desire to continuously improve business performance.
Ability to independently manage operational processes, ensure compliance with governance requirements, and deliver results with a high degree of accuracy.
Excellent verbal, written, presentation, and interpersonal communication skills.
Meticulous attention to detail and commitment to operational excellence.
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship for these positions.

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities