Senior Analyst – TLS Email Marketing

American Express

. Optimize and deliver a customer-first, behavior-based email marketing curriculum .

Posted 10/20/2026full-timeNew York City • New York • United StatesSenior💰 $78,000 - $124,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing execution, leveraging data-driven insights to optimize customer engagement strategies. Proficient in project management and collaboration with cross-functional teams to enhance marketing effectiveness.

Highest-signal resume keywords

Email Marketing ExperienceData-Driven MarketingProject Management SkillsStrong Communication SkillsBachelor's Degree

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingCampaign ReportingTargetingSegmentationCreative Brief DevelopmentOptimizationAnalysisOperational Excellence

Soft Skills

Attention to DetailCollaborationInfluencing SkillsSolution-Oriented Problem Solving

Tools & Technologies

DARTMarketingForceSalesforce

Industry Keywords

Customer-First StrategiesTravel MarketingCross-Functional Partnerships

Tech Stack

Tools & technologies

Dart

About the role

Key responsibilities & impact

Optimize and deliver a customer-first, behavior-based email marketing curriculum
Convert Card Members to TLS bookers and increase their travel spend through targeted communications
Highlight relevant Amex Travel partners and programs in email messaging
Support contractual and strategic partner marketing in email communications
Own end-to-end email marketing execution, from creative brief development through campaign reporting and analysis
Work with an external creative agency to optimize messaging and creative
Partner with TLS Marketing and Analytics, GCO, LOBCO, MCR, and Card Marketing & Analytics teams
Use DART, MarketingForce, and Salesforce to unlock targeting, segmentation, and creative opportunities
Analyze campaign results and monthly budgets to drive optimization and efficiency
Own email-related controls and testing to ensure operational excellence

Requirements

What you’ll need

2+ years of marketing experience; experience in email marketing preferred
Data-driven marketing approach using insights to develop customer-first strategies
Strong organization and project management skills
Strong attention to detail and ability to prioritize and execute multiple projects and timelines
Ability to build relationships, collaborate, and influence cross-functional business partners
Strong written and verbal communication skills
Solution-oriented approach to problem solving
Bachelor’s Degree required
Employment eligibility to work with American Express in the United States is required
American Express will not pursue visa sponsorship for this position

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities