Senior Manager, Customer Growth - Direct Card Marketing

American Express

. Oversee end-to-end campaign management of Upgrade, Cross-Sell and Standalone Supp campaigns across core proprietary Cards .

Posted 9/28/2026full-timeNew York City • New York • United StatesSenior💰 $103,750 - $174,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign management, strategic marketing, and data analysis to drive revenue growth and enhance customer engagement. Proven ability to lead teams, manage projects, and influence stakeholders effectively.

Highest-signal resume keywords

Campaign ManagementDigital MarketingProject ManagementData AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDirect Mail MarketingExcel ProficiencyData Set ManagementPerformance Monitoring

Soft Skills

Organizational SkillsCommunication SkillsProblem SolvingCustomer CentricityLearning Agility

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Marketing StrategyRevenue GrowthStakeholder InfluenceTest & Learn AgendaPerformance Insights

About the role

Key responsibilities & impact

Oversee end-to-end campaign management of Upgrade, Cross-Sell and Standalone Supp campaigns across core proprietary Cards
Build go-forward strategy including new revenue-driving opportunities, innovative tactics, and a prioritized test & learn agenda
Build and revise monthly team forecast, communicating clear rationale for drivers of performance
Monitor results and leverage performance to make informed recommendations for growth
Influence key partners and bring them along with updates to marketing plans and assets
Lead 1 B30 Direct Report, overseeing day-to-day campaign management and execution as well as ensuring focus on development

Requirements

What you’ll need

Bachelor's Degree
Experience in developing & executing marketing; with Email, Direct Mail or Digital Marketing preferred
Strong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless execution
Customer centric marketer who can translate insights into strategies
Strategic thought starter who can develop a vision linked to organizational goals, but also deliver work with consistence, independence, and will-to-win excitement
Quick learning agility and a “can do” attitude towards problem solving
High proficiency in Excel; comfortable managing robust data sets complex data and proven ability to derive actionable insights
Expert ability to build and manage relationships across band-levels to influence internal and external partners across multiple work streams to deliver results
Superior verbal, written, presentation, and interpersonal communication skills
Experience leading colleagues, directly or indirectly
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship for these positions.

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities