Senior Manager – Customer Paid Media

American Express

. Own and advance the GCS Customer Media strategy, defining the vision, roadmap, and priorities for engaging customers across the lifecycle and driving incremental value .

Posted 9/21/2026full-timeNew York City • New York • United StatesSenior💰 $103,750 - $174,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer media strategies that drive engagement and measurable outcomes, leveraging strong analytical skills and a deep understanding of the digital media landscape.

Highest-signal resume keywords

Digital MarketingCustomer Media StrategyAudience StrategyAnalytical SkillsLeadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCustomer MarketingMedia StrategyCampaign DeliveryPerformance MeasurementData AnalysisStrategic Roadmap DevelopmentTest-and-Learn MethodologyCustomer EngagementMarketing Program Management

Soft Skills

LeadershipRelationship ManagementInfluenceCollaborationCommunication

Tools & Technologies

Analytics ToolsMeasurement PlatformsInvestment Optimization ToolsCampaign Tracking Systems

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

Digital Media LandscapeCustomer ExperienceHigh-Growth EnvironmentSBO Customer MindsetEmerging Media Capabilities

About the role

Key responsibilities & impact

Own and advance the GCS Customer Media strategy, defining the vision, roadmap, and priorities for engaging customers across the lifecycle and driving incremental value
Develop a deep understanding of SBO needs, behaviors, and motivations and translate insights into actionable media strategies
Represent the SBO perspective in cross-functional forums and advance broader GCS customer treatments
Develop an end-to-end Customer Media approach across audiences, channels, creative, offers, and customer treatments
Lead the test-and-learn agenda and scale successful strategies
Use customer, audience, channel, and performance data to identify opportunities, optimize, and grow
Advance Customer Media measurement strategy and partner with Analytics, Investment Optimization, Measurement, and other internal teams to assess incremental impact and inform investment decisions
Identify emerging media capabilities, technologies, audiences, and customer engagement opportunities
Build a test-and-learn roadmap to evaluate and scale new capabilities
Lead cross-functional partnerships across GCS Marketing and key partner teams
Lead execution of the Customer Media roadmap, ensuring accurate and efficient campaign delivery with appropriate measurement, billing, and tracking infrastructure

Requirements

What you’ll need

5+ years of relevant experience in digital marketing, customer marketing, media, or a related high-growth environment
Proven ability to lead and manage innovative, effective marketing programs that deliver measurable customer and business outcomes
Strong understanding of the digital media landscape, audience strategy, measurement, and evolving media capabilities
Strong SBO customer mindset with demonstrated ability to translate customer needs, behaviors, and insights into marketing strategies and experiences
Strong leadership, influence, and relationship-management skills with the ability to work across multiple cross-functional partners
Strong analytical skills with the ability to isolate what matters, synthesize complex information, and turn insights into action
Ability to develop strategic roadmaps, prioritize opportunities, and manage multiple initiatives from strategy through execution
Passion for digital media, customer experience, innovation, and transformation
Bachelor's Degree required; MBA preferred
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities