Senior Manager, Email Strategy and Operations

American Express

. Lead day-to-day email operations across HTML production and Adobe Journey Optimizer journey execution .

Posted 10/28/2026full-timeNew York City • New York • United StatesSenior💰 $103,750 - $174,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing email operations, campaign delivery, and strategic guidance on customer experience and personalization. Proficient in leveraging Adobe marketing technologies and leading cross-functional teams to optimize email marketing strategies.

Highest-signal resume keywords

Email Campaign ManagementAdobe Marketing TechnologyHTML Email DevelopmentCross-Functional LeadershipStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Channel StrategyPersonalizationCustomer ExperienceCampaign Delivery ManagementQuality Assurance FrameworksOperational EfficiencyResponsive DesignCreative ProductionAccessibility StandardsAutomation

Soft Skills

Communication SkillsTeam LeadershipStrategic GuidanceProcess TransformationInnovation

Tools & Technologies

Adobe Journey OptimizerAdobe Experience PlatformAdobe Experience ManagerCustomer Journey AnalyticsMarTech ToolsAI Tools

Certifications & Qualifications

Adobe Certifications in AJOAdobe Certifications in AEMAdobe Certifications in AEP

Industry Keywords

Lifecycle MarketingCampaign ManagementEmail OperationsGovernanceAlways-On Customer Journeys

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Lead day-to-day email operations across HTML production and Adobe Journey Optimizer journey execution
Oversee campaign delivery from intake through launch, including prioritization, QA frameworks, and launch readiness
Serve as the front door for Marketing and a trusted email channel subject matter expert
Translate business goals and briefs into build-ready requirements
Provide strategic guidance on journey design, personalization, customer experience, and channel best practices
Shape and operationalize the future-state email operating model
Establish scalable workflows, governance, and cross-functional engagement models to support the transition from batch campaigns to always-on customer journeys
Partner with Marketing, Product, and Engineering to drive email capability enhancements
Translate campaign insights into optimization opportunities and advance automation and emerging MarTech and AI tools
Lead, coach, and develop a team of AJO HTML and Journey Execution Specialists

Requirements

What you’ll need

7+ years managing email, CRM, or lifecycle marketing campaigns at enterprise scale, including team leadership experience
Expertise with Adobe marketing technology (AJO, AEP, AEM, CJA) or similar campaign management tools
Strong knowledge of email channel strategy, personalization, customer experience, and industry best practices
Working knowledge of HTML email development, responsive design, creative production, and accessibility standards
Proven ability to manage campaign delivery, QA, stakeholder expectations, capacity, and SLAs while improving operational efficiency
Strong cross-functional leadership, strategic thinking, and communication skills, with experience driving process transformation and innovation
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship
Adobe certifications in AJO, AEM, AEP, or related Adobe marketing technologies are preferred

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities