Senior Manager – Paid Media Creative Strategy

American Express

. Lead and advance paid media creative strategy for Prospect and Customer Paid Media programs .

Posted 9/21/2026full-timeNew York City • New York • United StatesSenior💰 $103,750 - $174,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading paid media creative strategy, optimizing digital marketing initiatives, and driving innovative acquisition marketing efforts. Proven ability to analyze performance insights and develop cohesive marketing strategies while fostering team development and stakeholder relationships.

Highest-signal resume keywords

Digital MarketingCreative StrategyPaid MediaLeadershipAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative DevelopmentPerformance OptimizationDigital Media EcosystemEmerging TrendsMeasurement ApproachesAcquisition MarketingCampaign ExecutionCreative ProductionStrategic ThinkingCustomer Insights

Soft Skills

Relationship ManagementCoachingConsensus BuildingStakeholder InfluenceAdaptability

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Paid Media ProgramsMarketing StrategyCustomer AcquisitionCreative EcosystemsMarketing Operations

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Lead and advance paid media creative strategy for Prospect and Customer Paid Media programs
Own the vision and priorities for differentiated, demand-driving creative
Lead end-to-end creative development and production across display, social, video, and audio
Partner with agencies from strategy and briefing through execution and approvals
Use customer, channel, and creative performance insights to optimize creative and shape test-and-learn priorities
Identify and test emerging formats, channels, capabilities, and creative approaches
Partner with Marketing channel owners, Product, and Go To Market teams to deliver cohesive acquisition experiences
Build relationships across Marketing, agency partners, and marketing operations stakeholder teams
Lead, coach, and develop a team of three direct reports

Requirements

What you’ll need

5–7 years of relevant experience in digital marketing, creative strategy, acquisition marketing, paid media, or a related discipline
Strong strategic and creative thinking, translating business and customer objectives into compelling marketing strategies and successful digital executions
Strong understanding of digital media and creative ecosystems, including emerging trends, formats, platforms, capabilities, and measurement approaches
Strong analytical and performance orientation, translating customer, channel, and creative insights into clear strategies and actions
Proven ability to define success, prioritize opportunities, challenge the status quo, and drive innovative ideas through execution
Strong leadership and relationship-management skills in a matrixed organization, including consensus-building and stakeholder influence
Demonstrated ability to coach and develop talent and navigate a dynamic, fast-paced environment
Employment eligibility to work with American Express in the United States; visa sponsorship will not be pursued
Bachelor’s degree in Marketing, Business, or a related field is preferred

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities