Senior Manager – Personalization Strategy

American Express

. Research personalization trends, innovations, and best practices .

Posted 10/9/2026full-timeNew York City • New York • United StatesSenior💰 $123,000 - $215,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital strategy and personalization, with a strong focus on analytics, content strategy, and cross-functional collaboration. Proven ability to translate data insights into actionable recommendations and drive alignment across teams.

Highest-signal resume keywords

Digital StrategyPersonalizationAnalyticsStakeholder ManagementContent Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Personalization TrendsPerformance MeasurementExperimentationData Insights TranslationContent Standards DevelopmentRoadmap DevelopmentCX Standards ImplementationOptimization RecommendationsScorecard ManagementCross-Functional Initiative Management

Soft Skills

Analytical MindsetStrong Communication SkillsCollaborationIndependent OperationStakeholder Coordination

Tools & Technologies

Analytics PlatformsPersonalization ToolsContent Management Systems

Industry Keywords

Digital ContentPersonalization ScorecardTest & Learn AgendaMatrixed OrganizationsGovernance Forums

About the role

Key responsibilities & impact

Research personalization trends, innovations, and best practices
Synthesize insights into actionable recommendations and contribute to roadmap development
Develop thought leadership and drive alignment across partner teams
Develop and implement CX standards for personalization and digital content
Drive adoption of content standards across business units through engagement and enablement
Maintain and report on the personalization scorecard with Analytics
Collaborate with domain teams, personalization teams, and internal platforms to embed best practices
Guide marketing teams on content strategy and optimization of placements and experiences
Manage high-priority personalization initiatives across multiple lines of business
Coordinate stakeholders to ensure alignment, timelines, and delivery of key programs
Drive complex cross-functional initiatives, including personalization programs and monetization efforts
Prepare materials and support governance forums such as SteerCos and working groups
Track progress, risks, and dependencies
Execute the Personalization Test & Learn agenda
Monitor performance of placements, treatments, and strategies with Analytics
Translate data insights into optimization recommendations
Design, launch, and iterate on experiments
Ensure measurement frameworks and scorecards are consistently applied and understood

Requirements

What you’ll need

6–9 years of experience in digital strategy, personalization, product, analytics, or consulting
Experience working on cross-functional initiatives in matrixed organizations
Strong analytical mindset with experience in experimentation and performance measurement
Ability to translate strategic direction into structured execution plans
Familiarity with content strategy and personalization across digital channels
Strong stakeholder management and communication skills
Ability to operate independently while collaborating closely with senior leaders
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities