Senior Manager – Personalization Strategy, Standards

American Express

. Support the development and implementation of CX standards for personalization and digital content .

Posted 10/16/2026full-timeNew York City • New York • United StatesSenior💰 $123,000 - $215,250 per yearWebsite

About the role

Key responsibilities & impact

Support the development and implementation of CX standards for personalization and digital content
Drive adoption of content standards across business units through ongoing engagement and enablement
Partner with Analytics to maintain and report on the personalization scorecard
Collaborate with domain teams, personalization teams, and internal platforms to embed best practices
Provide guidance to marketing teams on content strategy, including optimization of placements and experiences
Support research on personalization trends, innovations, and best practices
Synthesize insights into clear, actionable recommendations and contribute to roadmap development
Help develop thought leadership and drive alignment across partner teams
Manage execution of high-priority personalization initiatives across multiple lines of business
Coordinate across stakeholders to ensure alignment, timelines, and delivery of key programs
Help drive execution of complex, cross-functional initiatives, including personalization programs and monetization efforts
Prepare materials and support governance forums such as SteerCos and working groups
Track progress, risks, and dependencies to ensure initiatives maintain momentum
Support the execution of the Personalization Test & Learn agenda
Partner with Analytics to monitor performance of placements, treatments, and strategies
Translate data insights into actionable recommendations for optimization
Work with teams to design, launch, and iterate on experiments
Ensure measurement frameworks and scorecards are consistently applied and understood

Requirements

What you’ll need

6–9 years of experience in digital strategy, personalization, product, analytics, or consulting
Experience working on cross-functional initiatives in matrixed organizations
Strong analytical mindset with experience in experimentation and performance measurement
Ability to translate strategic direction into structured execution plans
Familiarity with content strategy and personalization across digital channels
Strong stakeholder management and communication skills
Ability to operate independently while collaborating closely with senior leaders

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities