Senior Manager – Refer a Business

American Express

. Shape the evolution of the Refer a Business program by identifying opportunities to reimagine the program, improve its economics and Customer experience, and unlock sustainable growth .

Posted 10/27/2026full-timeNew York City • New York • United StatesSenior💰 $103,750 - $174,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data-driven strategic thinking and customer experience optimization, leveraging insights and performance data to enhance program effectiveness. Proven ability to collaborate across teams and manage multiple priorities in a fast-paced environment.

Highest-signal resume keywords

Data-Driven Strategic ThinkingCustomer Experience OptimizationCross-Functional CollaborationProblem-Solving SkillsRelationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Program OptimizationCustomer Insights AnalysisPerformance Data UtilizationExperimentationMarketing Strategy Development

Soft Skills

Intellectual CuriosityInfluencing SkillsNarrative DevelopmentPositive EnergyEnthusiasm for Change

Tools & Technologies

My Card Account (MYCA)Analytics Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Customer TreatmentsDemand DriversReferral JourneyCreative DevelopmentMarketing Campaigns

About the role

Key responsibilities & impact

Shape the evolution of the Refer a Business program by identifying opportunities to reimagine the program, improve its economics and Customer experience, and unlock sustainable growth
Own the program optimization agenda across Customer treatments, demand drivers, targeting, offer placement, product participation, and the broader referral journey
Lead treatment and creative development with internal teams, agency partners, and cross-functional stakeholders to translate strategies into compelling experiences and execute campaigns
Partner across Product, Enterprise Digital, Analytics, Risk, Marketing, and other teams to understand changes in the Customer and product landscape and translate opportunities into effective marketing strategies and experiences
Develop and optimize Refer a Business treatments within My Card Account (MYCA)
Use customer insights, performance data, experimentation, and market context to identify opportunities to improve program performance, customer experience, and economics

Requirements

What you’ll need

Bachelor's Degree
Data-driven strategic thinker with a growth mindset and demonstrated ability to identify opportunities and translate insights into Customer-first strategies and action
Strong problem-solving skills and intellectual curiosity, with an ability to operate effectively in white space and bring structure to ambiguous business questions
Demonstrated ability to leverage Customer insights, experimentation, and performance data to improve Customer experiences and business outcomes
Exceptional relationship and influencing skills, with demonstrated success working across teams and functions to drive outcomes
Ability to synthesize complex information and develop clear, compelling narratives and recommendations for different levels of audiences
Ability to manage multiple interconnected priorities in a fast-paced environment
Positive energy, curiosity, and enthusiasm for challenging the status quo and finding better ways to deliver results
Minimum 5–7 years of relevant work experience
Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities