Senior Manager – SBS Digital Card Applications

American Express

. Act as the business lead for the Regenesis application workstream, partnering with Product and Technology teams to influence roadmap prioritization, define requirements, and drive marketing objectives forward .

Posted 11/12/2026full-timeNew York City • New York • United StatesSenior💰 $103,750 - $174,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in project management and digital marketing, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to synthesize insights and drive marketing objectives while ensuring compliance and optimizing customer experiences.

Highest-signal resume keywords

Project ManagementDigital MarketingData-Driven Decision MakingCross-Functional CollaborationCustomer Experience Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementDigital MarketingData AnalysisA/B TestingPerformance TrackingRequirements DefinitionGrowth Strategy DevelopmentCompetitive BenchmarkingStakeholder AlignmentMarketing Execution

Soft Skills

Customer MindsetHighly OrganizedDetail-OrientedSelf-StarterAbility to Navigate Ambiguity

Industry Keywords

ComplianceMarketing ObjectivesCustomer InsightsConversion OptimizationFast-Paced Environment

About the role

Key responsibilities & impact

Act as the business lead for the Regenesis application workstream, partnering with Product and Technology teams to influence roadmap prioritization, define requirements, and drive marketing objectives forward
Project manage application initiatives from ideation through execution, including timelines, dependencies, stakeholder alignment, and results measurement
Synthesize insights from data, customer feedback, and competitive benchmarking to inform strategy and identify new growth opportunities
Partner across Legal, Compliance, and Product to ensure compliant marketing execution
Drive a test-and-learn agenda using A/B testing, customer insights, and data to optimize application performance and customer experience
Own performance tracking and storytelling, delivering actionable insights to senior leadership on conversion, efficiency, and customer experience improvements
Navigate ambiguity and identify opportunities, define solutions, and drive initiatives forward with minimal oversight

Requirements

What you’ll need

4+ years of experience in marketing, digital marketing, or product development, with a strong track record of driving outcomes
Strong customer mindset, with the ability to influence digital experiences, define requirements, and partner effectively with Product, Marketing, and Tech teams
Proven project management skills, with experience managing complex, cross-functional initiatives end-to-end
Data-driven decision maker, with hands-on experience using analytics, experimentation, and insights to optimize performance
Highly organized and detail-oriented, with the ability to manage multiple priorities and deliver in a fast-paced environment
Self-starter with a bias for action, comfortable working in ambiguous spaces and driving clarity and results
Employment eligibility to work with American Express in the United States is required; American Express will not pursue visa sponsorship for these positions

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities