VP, Customer Acquisition

American Express

. Lead all card acquisition-related strategies and investments to drive profitable, sustainable market growth .

Posted 11/12/2026full-timeToronto • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in payments, marketing strategy, and digital acquisition, with a strong focus on driving profitable market growth through innovative lead generation and acquisition strategies. Proven ability to lead teams, develop talent, and enhance organizational collaboration to achieve strategic objectives.

Highest-signal resume keywords

Payments ExpertiseMarketing Strategy DevelopmentDigital Acquisition ManagementPeople LeadershipAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationProspect TargetingBudget ManagementProcess ImprovementStrategic Planning

Soft Skills

Communication SkillsRelationship BuildingInfluencing SkillsEmployee Engagement

Tools & Technologies

Digital Marketing ChannelsTelesalesFace-to-Face MarketingCo-Brand Partnerships

Industry Keywords

Acquisition StrategyCommercial CardsHybrid Marketing InitiativesOrganizational Collaboration

About the role

Key responsibilities & impact

Lead all card acquisition-related strategies and investments to drive profitable, sustainable market growth
Improve the efficiency and profitability of acquisition investments through continuous innovation
Develop lead generation, prospect targeting, marketing and acquisition strategies across digital, mobile, telesales, face-to-face and co-brand/distribution partner channels
Improve the efficiency of the end-to-end acquisition process
Build strong working relationships with key business partners across the organization
Provide visionary leadership to improve organizational collaboration
Develop talent within the team and across the organization to increase employee engagement and build future leaders
Set acquisition strategy across Media, Search, Referral Marketing, Site and Partnerships
Collaborate with Commercial Sales teams on hybrid marketing initiatives to drive Commercial Card acquisitions
Align product and acquisition teams to drive high-quality card acquisitions and leads through partners, channels and relevant offers

Requirements

What you’ll need

Deep understanding of, and experience in, payments, marketing strategy, digital acquisition and channel management, with a consistent record of driving strong results
Strong strategic, financial and analytical skills
Proven track record of effectively running and prioritizing large investment budgets with complex and competing strategic initiatives
Proven people leadership, including developing talent and driving deeper employee engagement
Exceptional business judgment, communication and relationship-building skills
Ability to influence and encourage others to support and rally behind key strategies and tactics
Demonstrated ability to deliver innovation, reinvent long-standing processes and launch new initiatives
Employment eligibility to work with American Express is required; the company will not pursue visa sponsorship
Successful completion of a background verification check, subject to applicable laws and regulations

Benefits

Comp & perks

Competitive base salaries
Bonus incentives
Support for financial well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities