Director, Marketing Data Measurement Lead

American Public Education, Inc. (APEI)

. Own the marketing measurement framework and define KPI definitions from spend to starts in alignment with Finance and the Data Leader .

Posted 11/10/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing measurement frameworks, including marketing mix modeling and attribution, while effectively translating statistical results into actionable investment decisions. Proficient in SQL, Python or R, and BI tools like Tableau to drive data-driven insights and collaborative teamwork.

Highest-signal resume keywords

Marketing Mix Modeling (MMM)Attribution AnalysisIncrementality StudiesSQL ProficiencyPython or R Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing MeasurementEconometricsExperimental DesignStatistical AnalysisData-Driven ThinkingHypothesis-Driven ApproachTest DesignBudget RecommendationsROI EstimationKPI Definition

Soft Skills

Collaborative TeamworkProactive OwnershipEffective CommunicationCoaching and MentoringFail-Fast Mentality

Tools & Technologies

ExcelTableauMarTechCRM SystemsUTM Tagging

Industry Keywords

Marketing Measurement FrameworkAttribution ModelsIncrementality TestingStatistical SignificanceConversion Signals

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own the marketing measurement framework and define KPI definitions from spend to starts in alignment with Finance and the Data Leader
Build and maintain attribution and marketing mix models to estimate ROI and marginal returns by channel and market
Design incrementality studies, including geo holdouts, lift tests and matched markets, to validate models and awareness media
Translate measurement results into response curves and budget recommendations for the steering wheel and annual spend plan
Own the measurement playbook covering test design, sample size, statistical significance thresholds, test duration and call criteria
Review measurement plans for major tests and coach Pod Measurement Leads and Test Leads on test design
Run the measurement control tower tracking tests, results and KPIs with a regular review cadence
Synthesize learnings across tests into a shared knowledge base so successful approaches are scaled across divisions
Deliver regular measurement readouts with implications for investment and the following year's plan
Partner with Paid Media and agencies to validate platform-reported results and improve conversion signals
Ensure tracking integrity with MarTech, including tagging, UTMs and lead-to-start matching in the CRM
Update the CGMO, Finance and stakeholders on progress against goals
Perform other duties as assigned

Requirements

What you’ll need

8+ years in marketing measurement, econometrics or analytics
Deep expertise in marketing mix modeling (MMM), attribution, incrementality and experimental design
Fluency in SQL and Python or R
Proficiency with Excel and BI tools such as Tableau
Ability to explain statistical results simply and translate them into investment decisions
Hypothesis-driven and data-driven thinking
Unbiased approach to reporting results
Fail-fast mentality of testing, learning and iterating
Ability to move leaders to action based on insights
Proactive ownership and collaborative teamwork

Benefits

Comp & perks

Equal opportunity employment
Additional compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements
Online, on-campus, and workplace education and training services provided by the organization