Director, Pricing and Campaigns Specialist

American Public Education, Inc. (APEI)

. Build a new pricing, scholarship, promotion and cross-sell / upsell capability across Health+, Military+ and B2B .

Posted 11/12/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in pricing strategy, revenue management, and lifecycle marketing, with a strong focus on compliance with higher education financial aid regulations. Proven ability to lead multi-channel promotional campaigns and analyze pricing sensitivity to optimize enrollment and revenue.

Highest-signal resume keywords

Pricing StrategyRevenue ManagementLifecycle MarketingCompliance with Financial Aid RegulationsMulti-Channel Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pricing AnalysisRevenue OptimizationA/B TestingSQLTableauExcelBusiness Case DevelopmentDiscounting StrategyLifetime Value ModelingBudget Tracking

Soft Skills

Commercial AcumenCollaborationHypothesis-Driven ApproachStudent-Centric MindsetSpeed with Discipline

Tools & Technologies

CRMMarketing AutomationData Analysis Tools

Certifications & Qualifications

Bachelor's DegreeCPACFAMBA

Industry Keywords

Higher EducationTuition AssistanceTitle IVPromotional CampaignsEnrollment Strategies

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Build a new pricing, scholarship, promotion and cross-sell / upsell capability across Health+, Military+ and B2B
Develop pricing and scholarship / grant recommendations by program and segment
Analyze price sensitivity, competitor pricing and net tuition to grow starts while protecting margin
Own the annual offers and promotions calendar
Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance
Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams
Embed offers in nurture, re-engagement and remarketing journeys with Lead Journeys / CRM
Equip Enrollment / Admissions advisors to communicate offers clearly and consistently
Establish cross-sell / upsell strategies, including certificate-to-degree, bachelor's-to-master's, alumni and stackable credentials
Partner with Marketing Intelligence & Data to model lifetime value and target students likely to continue their studies
Design offer A/B tests and quantify incremental starts, revenue and cost
Track offer ROI and scholarship spend against budget; retire offers that do not pay back
Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance
Perform other duties as assigned

Requirements

What you’ll need

8+ years in pricing, revenue management, promotions or lifecycle marketing
Strong commercial acumen, including price sensitivity, discounting, lifetime value and payback
Experience running multi-channel campaigns with CRM / marketing automation
Fluency in Excel and business cases
Knowledge of higher-education financial aid rules, such as Title IV and military Tuition Assistance, is a plus
SQL / Tableau experience is a plus
Bachelor's degree required
CPA, CFA, or MBA preferred
Student-obsessed; removes friction from enrollment
Hypothesis-driven; scales only what is incremental
Speed with discipline; protects margin and compliance
Collaborative, integrated with Operations and Academics

Benefits

Comp & perks

Equal opportunity employment policy
Additional compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements