Director, Pricing and Campaigns Specialist

American Public Education, Inc. (APEI)

. Develop pricing and scholarship/grant recommendations by program and segment .

Posted 11/12/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in pricing strategy, revenue management, and lifecycle marketing, with a strong focus on compliance with educational financial aid regulations. Proficient in multi-channel campaign execution and data analysis to drive enrollment growth and optimize promotional offers.

Highest-signal resume keywords

Pricing StrategyRevenue ManagementLifecycle MarketingCompliance with Financial Aid RegulationsMulti-Channel Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pricing AnalysisRevenue ModelingA/B TestingSQLTableauExcelBusiness Case DevelopmentDiscounting StrategyOffer ROI TrackingPromotional Campaign Management

Soft Skills

Commercial AcumenCollaborativeStudent-ObsessedHypothesis-DrivenSpeed with Discipline

Tools & Technologies

CRMMarketing AutomationData Analysis Tools

Certifications & Qualifications

Bachelor's DegreeCPACFAMBA

Industry Keywords

Higher EducationTuition AssistanceTitle IVEnrollment ManagementPromotional Offers

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Develop pricing and scholarship/grant recommendations by program and segment
Analyze price sensitivity, competitor pricing and net tuition to grow starts while protecting margin
Own the annual offers and promotions calendar
Ensure offers comply with Department of Education, accreditor, state and military Tuition Assistance rules
Lead end-to-end promotional campaigns across audience, offer, channels and timing
Embed offers in nurture, re-engagement and remarketing journeys using CRM
Equip Enrollment/Admissions advisors to communicate offers clearly and consistently
Establish cross-sell and upsell strategies
Partner with Marketing Intelligence & Data to model lifetime value and target continuing students
Design offer A/B tests and quantify incremental starts, revenue and offer costs
Track offer ROI and scholarship spend against budget; retire underperforming offers
Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance
Perform other duties as assigned

Requirements

What you’ll need

8+ years in pricing, revenue management, promotions or lifecycle marketing
Strong commercial acumen (price sensitivity, discounting, LTV, payback)
Experience running multi-channel campaigns with CRM / marketing automation
Fluency in Excel and business cases
Knowledge of higher-ed financial aid rules (e.g., Title IV, military TA) a plus
SQL / Tableau a plus
Bachelor's degree required
CPA, CFA, or MBA preferred
Ability to ensure offers comply with Department of Education, accreditor, state and military Tuition Assistance rules
Student-obsessed; removes friction from enrollment
Hypothesis-driven; scales only what is incremental
Speed with discipline; protects margin and compliance
Collaborative, integrated with Operations and Academics

Benefits

Comp & perks

Equal opportunity employment policy
Additional compensation and benefits information available upon request for eligible residents of states with pay transparency requirements
Higher education and training benefits through the employer's educational mission